1. Selected productions Serious Games Interactive 2006-2011 © Introduction Games-4-Change Festival, New York, 22th June ‘11 Simon Egenfeldt-Nielsen, PhD CEO, founder Serious Games Interactive

2. My Background MA Psychology PhD Games & learning Mixing industry & research European Research projects: SIREN, PlayMancer, Vistra & GaLa Computer games Global Conflicts-series Playing History-series +20 games for clients

3.  Serious Games Interactive (SGI) was founded in 2006 in Copenhagen, Denmark.  Develop serious games that combines playing, learning, communication and story-telling.  Covered in most major news outlets and won numerous awards over the years.  A cross-disciplinary team of 18 people with strong roots in research. Company background

5. TOP3 - Interesting trends Real impact – Information is not enough. We need real behaviour change. Gamification – Games are moving into all contexts and areas. Not just products. New devices & channels – The adaptation and reach expands with digital distribution, smart phones, SmartTV and tablets.

6. The Nordic Region No dedicated funding for Games-for-change but increasing interest from aid agencies and NGOs. No formal organisations or conference although there has been a few attempts over the years. Fits well with the progressive approach, game savy audience and good infrastructure. http://nsg.jyu.fi/index.php/Main_Page

7. Global – G4C World Bank Global Conflicts

8. The Nordic Region – we are somewhat alone The City that shouldn’t exist (ECHO) Game about worlds largest refugee camp. http://www.facebook.com/TheCityThatShouldntExist Against all odds (UNCHR) A game about having to flee your country and about your rights. www.playagainstallodds.com

9. The Nordic Region U-landskalender.dk (Danida & DR): in coordination with DR. Go back to 1970s as a paper calendar for enlighting kids. Moved online for real 5 years ago, and have been investing in a game that reach around 150.000 children in Denmark (the majority of kids). Global Conflicts (SGI): Award-winning influential series now going into its fifth year with 10 episodes online covering global hot spots. Translated into more than 7 languages. www.u-landskalender.dk www.globaconflicts.eu

10. The Nordic Region Danida – Sierra Leone 2011

11. The Nordic Region Global Conflicts – Sweat shops 2010

12. World Premier  Release date: August 2011  Game duration: 60 minutes  Languages: English and Danish  Plot: Incident at school in local province. Find out what is going on the ground. More info at www.globalconflicts.eu Upcoming titles – Global Conflicts: Afghanistan

13. Contact details Serious Games Interactive www.seriousgames.dk www.globalconflicts.eu www.playinghistory.eu Simon Egenfeldt-Nielsen www.egenfeldt.eu sen@seriousgames.dk