1. Evaluations and Reviews

2. What is an evaluation? A judgment about a given topic questioning its value

3. Rules for evaluations It should be balanced. It should be honest. It should be useful.

4. Criteria for evaluations The evaluator’s own needs and values. An abstract moral or legal code. The goals or practiced needs of an organization. The culture—the shared assumptions and practices— or a group or a larger society.

5. Evaluations in context Audience Circumstances Purposes

6. Visual Information Answers readers’ questions Writer’s credibility Relates to topic