1. FANTASITC FOUR final presentation of the IPyGO project

2. GROUP MEMBERS Sylwia Kaluzna - Erasmus Student from Poland Gonzalo Safont Armero - UPV Student from Spain Gabriele Gasperoni - Erasmus Student from Italy

3. PROJECT CONTENTS WEB PAGE DEVELOPMENT contents (classworks, project) contents (classworks, project) NOKIA OPERATIONS ANALYSIS: general informationgeneral information history and missionhistory and mission products portfolioproducts portfolio 10 OM decisions10 OM decisions product designproduct design WEB PAGE DEVELOPMENT technology usedtechnology used

4. THE FANTASITC WEB PAGE http://ipgo.webs.upv.es/fantastic%5Ffour/ind ex.htm

5. GENERAL INFORMATION MARKET POSITION the world's largest manufacturer of mobile telephones and telecommunication solutions, One out of three mobile phones was made by Nokia. LOCATION headquarters in Finland operates in more than 130 countries R&D centers in 11 countries KEY FIGURES Over 68.000 employees Operating profit almost 6 billions euro

6. HISTORY AND MISSION 1865 founded to become a major industrial force (paper mill) 1968-1991 pioneering role in the early evolution of mobile communications 1992 focus on telecommunication business 1992-2007 developing cutting edge tehnology (first satellite call, 3G phone, WAP handset) Connecting people – human approach to technology customers remain their top priority Investement in technology

7. PRODUCTS PORTFOLIO CASH COWS (over 30% market share, 60% of Nokia’s net profit) Mobile Phones and accessories (from car sets, Bluetooth kit sets to GPS and digital pens ) STARS (60 % increase in opertional profit) Multimedia ( advanced mobile multimedia computers and applications)

8. QUESTION MARKS NETWORKS in development, decreasing operating profit, concentraion of resources infrastructure, communications and networks service platforms PRODUCTS PORTFOLIO ENTERPRISE SOLUTIONS in spite of 20% growth still results in negative operating profit) security products, mobile software (CRM applications, Mobile Commerce, Finance and Banking etc), phones for business

9. 10 OM DECISIONS QUALITY MANAGEMENT - „the heart of Nokia’s brand promise” - quality is managed from the top - h olistic approach -TQM - take it personally!!!!! - customer feedback SUPPLY CHAIN MANAGEMENT - Nokia Supplier Requirements (NSR) - ethical, environmental, managerial - Giving support to the suppliers, training - Monitoring – systemmatic assesment 5- 10 times per year - Looking at supply chain issues from an industry perspective (Global e-sustainability Initiative Supply Chain) - Substance management – tracking from the origin, Nokia Substance List

10. GENERAL INFORMATION SERVICE AND PRODUCT DESIGN - Technology - “Not only Research but Development” - Blending cutting edge technology with high fashion - “experience design” - Stages: Target group study Choosing the theme and developing the product Testing “souvenir from the future” - design of the phone, on- screen icons and wallpapers, ringtones etc.

11. GENERAL INFORMATION HUMAN RESOURCES, JOB DESIGN flexible working conditions ´Listening to You´ annual survey or conducted by intranet "Ask HR" the best working environment and growth opportunities incentive and bonus systems Location - global, diversity and location policy Process, capacity design - flexiblity demand Scheduling - 2 years life cycles, several new products each year Layout design - global manufacturing network Inventory management – optimized levels thanks to close co operation woth suppliers, invetory in view of demand Maintenance – training and large R&D investments

12. PRODUCT DESIGN PRODUCT: headphones TARGET GROUP: young, dinamic people, seeking for product reflecting their lifestyle CUSTOMER REQUIREMENTS: fashionable, weightless, durable, ergonomic, volume control, compatibilty, sound quality, portable, easy to re-pack, adequate price, microphone PRODUCT FEATURES: compatibilty with EU standards, long wire, weightless material, retraction system, plug ataptor, stronger buttons, volume control, low noice microphone, foam earpiece material, player controller, closed type headphones.

13. PRODUCT DESIGN

14. THE FANTASITC WEB PAGE http://ipgo.webs.upv.es/fantastic%5Ffour/ind ex.htm

15. THE FANTASITC WEB PAGE THANK YOU FOR YOUR ATTENTION QUESTIONS?? sylwia126461@o2.pl lukasanzion@hotmail.com gabriele.gasperoni@email.it