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IPad. Apple Inc. United States April 3, 2010 Features 0.5” thin Multi-touch screen 140,000 apps Wi-Fi 3G 1.5 pounds.

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Presentation on theme: "IPad. Apple Inc. United States April 3, 2010 Features 0.5” thin Multi-touch screen 140,000 apps Wi-Fi 3G 1.5 pounds."— Presentation transcript:

1 iPad

2 Apple Inc. United States April 3, 2010

3 Features 0.5” thin Multi-touch screen 140,000 apps Wi-Fi 3G 1.5 pounds

4 Price ($$) of the iPad Product versioning Price discrimination Additional value-add Competitive pricing iPad ModelPrice 16 GB WiFi onlyUSD 499 WiFi + 3GUSD 629 32 GB WiFi OnlyUSD 599 WiFi + 3GUSD 729 64 GB WiFi OnlyUSD 699 WiFi + 3GUSD 829 iPad ModelPrice 16 GB WiFi onlyUSD 229.35 WiFi + 3GUSD 257.65 32 GB WiFi OnlyUSD 258.85 WiFi + 3GUSD 287.15 64 GB WiFi OnlyUSD 317.85 WiFi + 3GUSD 346.15

5 Competition Samsung Galaxy Tab TouchPad

6 Marketing and Pricing Decisions Consumer’s POV – prices of substitutes – taste factors Producer’s POV – the changes in the number of sellers of tablets – price elasticity of demand

7 VIDEOS Introduction of the iPad – http://www.youtube.com/watch?v=fNNIfNXCjRc& feature=related http://www.youtube.com/watch?v=fNNIfNXCjRc& feature=related Ideas to develop marketing strategies for the iPad – http://www.youtube.com/watch?v=DM3J3VUXU1 s&feature=related http://www.youtube.com/watch?v=DM3J3VUXU1 s&feature=related – http://www.youtube.com/watch?v=2lui0- 4IW64&feature=related http://www.youtube.com/watch?v=2lui0- 4IW64&feature=related

8 Sources http://www.youtube.com/watch?v=y2Hz8dhQw8Q http://www.youtube.com/watch?v=LYivabHHj9g&feature=fvwrel http://www.palm.com/us/products/pads/touchpad/index.html http://www.gaebler.com/How-To-Price-a-New-Product.htm http://en.wikipedia.org/wiki/IPad http://www.apple.com/ipad/features/ http://www.macstories.net/news/ipad-vs-other-tablets-comparison/ http://news.cnet.com/8301-31021_3-10450333-260.html http://www.bloomberg.com/news/2011-01-31/android-tablets-gain-on- ipad-in-fourth-quarter-researcher-says.html http://www.bloomberg.com/news/2011-01-31/android-tablets-gain-on- ipad-in-fourth-quarter-researcher-says.html http://www.youtube.com/watch?v=fNNIfNXCjRc&feature=related http://www.youtube.com/watch?v=DM3J3VUXU1s&feature=related http://www.youtube.com/watch?v=2lui0-4IW64&feature=related

9 Done by: Hui Xuan Vicki Chuan Yuan Jodi Hui Fen Li Jing

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