1. Photographic Rhetoric The Visual Agrument Russell McNeil Malaspina Great Books Lecture Series Malaspina Great Books 2006

20. Sensual = color, shape, relationships, position, placement Technical = Operator’s Filter (May help – could hinder) Intellectual = Argument (?????????????????????????)

21. Intellectual fired by Sensual and Technical Argument is claim made by the image Claim is non-verbal and made using grammar of visual rhetoric What is the Grammar? 1.Punctum as Claim? 2.Studium as Context? No punctum - no claim – no argument – no effect – no love