1. The Nordic market from the other side of the table Views from a Nordic Travel Agency Per Markussen Senior Director Nordic BCD Travel

2. What is characteristic today? Most of the TMC’ has become more international These TMC’s gains more market shares Travel Management systems have become more sophisticated TMC' role is in the process of being amended Travel spend has been reduced 2 Copyright BCD Travel 2011 March 10th, 2011

3. We can we expect within the next 5 years? 3 Copyright BCD Travel 2011 March 10th, 2011

4. 4 Copyright BCD Travel 2011 March 10th, 2011 Things take time…

5. 5 Copyright BCD Travel 2011 March 10th, 2011 Years to reach 50 million users... Radio 38 years Source: socialnomics.net

6. 6 Copyright BCD Travel 2011 March 10th, 2011 Years to reach 50 million users... TV 13 years Source: socialnomics.net

7. 7 Copyright BCD Travel 2011 March 10th, 2011 Years to reach 50 million users... Internet 4 years Source: socialnomics.net

8. 8 Copyright BCD Travel 2011 March 10th, 2011 Years to reach 50 million users... iPods 3 years Source: socialnomics.net

9. 9 Copyright BCD Travel 2011 March 10th, 2011 Years to reach 50 million users... Facebook Added 100 million users in less than 9 months… Source: socialnomics.net

10. 10 Copyright BCD Travel 2011 March 10th, 2011 Years to reach 50 million users... iPhone Apps downloads hit 1 billion in 9 months Source: socialnomics.net

11. 11 Copyright BCD Travel 2011 March 10th, 2011 If Facebook were a country… 1.China 2. India 3.United States 4. Facebook Source: socialnomics.net It would be the worlds 4th largest

12. What can we expect within the next 5 years? 12 Copyright BCD Travel 2011 March 10th, 2011 No travellers are equal. We will all have our individual needs

13. 13 Copyright BCD Travel 2011 March 10th, 2011

14. What can we expect within the next 5 years? 14 Copyright BCD Travel 2011 March 10th, 2011 No travellers are equal. We will all have our individual needs As human beings, we believe more in relationships than on products & price We will offer different business and financials models to the same customer As TMC we must develop some new concepts for the cooperation with our customers…….

15. The Technology Paradox 15 Copyright BCD Travel 2011 March 10th, 2011 Only people born before a technology is invented think of it as technology. Everyone else considers it part of the environment.

16. 16 Copyright BCD Travel 2011 March 10th, 2011 Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it. George Orwell The Generation Paradox

17. New generation of travelers 17 Copyright BCD Travel 2011 March 10th, 2011

18. Traveller-centric 18 Copyright BCD Travel 2011 March 10th, 2011 Adapting a travel program to meet traveller needs

19. Traveller-centric 19 Copyright BCD Travel 2011 March 10th, 2011 A travel program built around traveller utility above all else Adapting a travel program to meet traveller needs

20. 20 Copyright BCD Travel 2011 March 10th, 2011 TMCs will: shift to one-to-one style service shift to people-driven service Our future business model

21. Corporate travelers are connecting 21 Copyright BCD Travel 2011 March 10th, 2011 People trust people who are like them People trust advice from people in their network

22. 22 Copyright BCD Travel 2011 March 10th, 2011 TMCs will: shift to one-to-one style service shift to people-driven service shift to a strategic TM/TMC role Our future business model

23. Relationship Management 23 Copyright BCD Travel 2011 March 10th, 2011 By focusing on relationship management, TMC’ and Travel Managers can shift from controlling cost to enhancing value

24. Our future business model 24 Copyright BCD Travel 2011 March 10th, 2011 TMCs will be paid by their ability to focus on: Compliance Cost control Create values for the organization Relationships

25. 25 Copyright BCD Travel 2011 March 10th, 2011 Corporate agreements will be based on values and not on transactions

26. 26 Copyright BCD Travel 2011 March 10th, 2011 Tak for opmærksomheden Tack för er uppmärksamhet Takk for oppmerksomheten Kiitos huomiota Thank you for your attention