1. Media Habits of Poli-fluentials The Berkman Center for the Internet and Society March 27-28, 2008

3. Published October 5, 2007 GW’s Institute for Politics, Democracy & the Internet www.ipdi.org

4. PoliticalInfluentials Onlinein the 2004PresidentialCampaignPublished February, 2004By GW’s Institute forPolitics, Democracy &the Internet

5. NEW RESEARCH News Activity Increase in odds Reading a daily print newspaper....... 1.46 Watching Sunday morning talk shows.... 1.93 Reading news and opinion in magazines.. 1.51 Watching news on PBS (NewsHour)..... 2.16

6. News Activity Increase in odds 2-3 Hours 4-10 hours Reading a daily print newspaper....... 1.46 1.53 Watching Sunday morning talk shows.... 1.93 1.82 Reading news and opinion in magazines.. 1.51 1.79 Watching news on PBS (NewsHour)..... 2.16 2.67

7. Some Top Odds-makers for Poli-fluentials ACTIVITY ODDS Purchasing political paraphernalia on the Internet...... 5.51 Being a member of a local organization.............. 7.37 Being an active member of an advocacy group........ 9.12 Sending a letter or email to a public official........... 10.54 Being an Independent who made a political contribution in the 2004 election.................... 73.33

8. Media Formats where MORE consumption = better odds: Daily print newspapers News magazines Listening to news on the radio Watching the NewsHour on PBS.

9. Media Formats where MODERATE consumption = better odds Reading blogs Watching the Sunday morning talk shows.

10. Readers of Political Blogs FREQUENCY –Several times a week gives better odds than once a day or several time a month. NUMBER OF BLOGS PER DAY 3-5 a day gives better odds than 1-2 or more than 5.