1. Privacy in Ontario Brian Beamish Office of the Information and Privacy Commissioner/Ontario Presentation to Security Canada Central 2002 International Conference and Exposition October 24, 2002

2. Privacy Defined  Information Privacy: Data Protection –Choice; control; informational self-determination –Personal control over the collection, use and disclosure of any recorded information about an identifiable individual

3. The Foundation: Fair Information Practices (FIPS)  Accountability  Identifying Purposes  Consent  Limiting Collection  Limiting Use, Disclosure, Retention  Accuracy  Safeguards  Openness  Individual Access  Challenging Compliance

4. Impetus for Change  Growth of Privacy as a Global Issue  EU Directive on Data Protection  Expanding IT Networks  Consumer Backlash

5. The Impact of Federal Legislation  Personal Information Protection and Electronic Document Act (PIPEDA)  Staggered implementation: –Federally regulated businesses, 2001 –Federal health sector, 2002 –Provincially regulated private sector, 2004

6. Why Ontario Legislation?  Broader coverage than PIPEDA –Include universities, not-for –profits  Special rules for health records –Recognize special relationship between patients and health care providers  Employee records will be protected  “One-stop shopping” for provincial inquiries

7. Privacy of Personal Information Act (PPIA)  Consultation Draft released in February, 2002  Integrated private sector and health information privacy legislation  Extensive consultations since the Spring  Introduction ?

8. Scope of the Draft Ontario Legislation (PPIA)  Applies to: Ontario businesses Ontario universities Ontario hospitals, doctors, pharmacies, clinics… Ontario associations (incorporated or not) Ontario partnerships Ontario unions  Does not apply to:  Individuals acting in a personal, non- commercial capacity  Artistic, journalistic or literary exemption

9. What the Law Will Say  Legislation based on fair information practices  Consent basis for collection, use and disclosure of personal information  Special rules for personal health information  Right of access and correction  Office of the Information and Privacy Commissioner to oversee legislation

10. Consent for Marketing  Initial Position of Government – “Opt-in” only  Canadian Marketing Association, other business groups organize opposition  Charitable and Not-for-Profit Sectors strongly opposed opt-in

11. The Solution  Bill will allow for opt-out consent for marketing/fundraising purposes  Clear rules for content of opt-out notice and how it is to be exercised  Limits on use of opt-out established

12. Role of the IPC  IPC will be the oversight body  Power to investigate individual complaints and refusal of access  Review of information practices  Extensive order-making powers

13. Role of the IPC (cont’d)  Use of mediation to be stressed  Order-making power - last resort  Conducting public education programs  Commenting on an organization’s information practices

14. Stressing the 3 Cs Consultation –Opening lines of communication with businesses and stakeholders Collaboration –Working together to find solutions Co-operation –Not confrontational when resolving complaints

15. Preparations Are Starting  IPC outreach to business community:  Met with key stakeholder associations  Retail Council of Canada  Canadian Marketing Association  Insurance Bureau of Canada  Ontario Hospital Association  Consumer Council of Canada

16. for Business, it’s business as usual …for Business, it’s business as usual  The world after 9/11 Clear distinction between public safety and business issues – make no mistake NO reduction in consumer expectations Increased value of trusted relationships

17. Importance of Consumer Trust  In the post-9/11 world: –Consumers either as concerned or more concerned about online privacy –Concerns focused on the business use of personal information, not new government surveillance powers  If consumers have confidence in a company’s privacy practices, consumers are more likely to: –Increase volume of business with company……....91% –Increase frequency of business……………….…...90% –Recommend to friends and family………….…….89% Harris/Westin Poll, Nov. 2001 & Feb. 2002

18. How The Public Divides on Privacy The “Privacy Dynamic” - BattleAlan Westin for the minds of the pragmatists 12 63 25

19. The Bottom Line Privacy should be viewed as a business issue, not a compliance issue

20. How to Contact Us Brian Beamish Office of the Information & Privacy Commissioner/Ontario 80 Bloor Street West, Suite 1700 Toronto, Ontario M5S 2V1 Phone: 416-326-3333 Web: www.ipc.on.ca E-mail: info@ipc.on.ca