1. Chapter Eleven Creativity, Innovation, and Leadership
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2. Learning Objectives Identify the steps in the creative process.
Identify characteristics of creative problem solvers.
Be prepared to overcome traditional thinking in order to become more creative.
Describe both organizational and individual approaches to enhance creative problem solving.
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3. Learning Objectives (cont’d)
Explain how the leader and the organization can establish a climate that fosters creativity.
Identify several leadership practices that contribute to organizational innovation.
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4. Creativity and Innovation
Creativity is the production of novel and useful ideas
Innovation refers to the creation of new ideas and their implementation
Organizational creativity is the creation of a valuable, useful new product, service, idea, procedure, or process by individuals working together in a complex social system
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5. Figure 11-1 Steps in the Creative Process
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6. Characteristics of Creative Leaders
Devoted to their fields
Enjoy intellectual stimulation
Challenge the status quo
Share many characteristics that can be divided into four major categories
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7. Figure 11-2 Characteristics of Creative Leaders
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8. Componential Theory of Individual Creativity
Creativity takes place when three components join together
Expertise: the necessary knowledge to put facts together
Creative thinking: the ability to imaginatively solve problems
Task motivation: persevering or sticking with a problem to a conclusion
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9. Outside the Box Thinking
A box in this sense is a category that confines and restricts thinking. A creative person is not confined to a box, but sees opportunities outside the box.
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10. Organizational Methods to Enhance Creativity
Systematically collect fresh ideas
Brainstorm (e.g., method)
Use the pet-peeve technique
Use the forced-association technique
Equip a kitchen for the mind
Engage in playful physical activities
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11. The Pet-Peeve Technique
…is a method of brainstorming in which a group identifies all the possible complaints others might have about the group’s organizational unit. …
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12. Table 11-1 Self-Help Techniques for Creativity Improvement
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13. Establishing a Climate and Culture for Creative Thinking
Essential for carrying out the organization’s vision and its mission statement
Can be divided into
Leadership practices
Methods for managing creative workers
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14. Leadership Practices for Enhancing Creativity
Hire creative people from the outside and identify creative people from within
Challenge people’s intellect
Empower workers to choose their own methods for task accomplishment
Provide realistic timelines and adequate resources
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15. Leadership Practices for Enhancing Creativity (cont’d)
Design work teams with the right “chemistry”
Allow, encourage, and praise creativity individually
Allow, encourage, reward and recognize creativity organizationally, from top down
Have favorable exchanges with creative workers
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16. Methods of Managing Creative Workers
Give creative people tools and resources that allow their work to stand out
Give creative people flexibility and a minimum amount of structure
Give gentle feedback when turning down an idea
Employ creative people to manage and evaluate creative workers
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17. Leadership Initiatives to Enhance Innovation
Continually pursue innovation
Take risks and encourage risk taking
Emphasize collaboration among employees
Acquire innovative companies
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18. Leadership Initiatives to Enhance Innovation (cont’d)
Avoid innovation for its own sake
Adopt loose-tight leadership
Integrate development and production
Recognize the hidden opportunities when products and ideas flop
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19. Summary
A creative leader brings forth ideas for things that did not exist previously
The creative process involves five steps: opportunity or problem recognition, immersion, incubation, insight, and verification and application
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20. Summary (cont’d)
Having the right characteristics improves the chances of a person being a creative problem solver and a creative leader
Creativity requires overcoming traditional thinking
There are several organizational and self-help techniques to enhance creative thinking and problem-solving
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21. Summary (cont’d)
Effective leadership requires establishing a climate conducive to creative problem-solving
Special attention should be paid to managing creative workers
Leaders can enhance innovation through several initiatives
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.