1. Readings November Sweeps Ratings Emphasis on total viewers, 18-49 Success for CBS (younger viewers, five specials) NBC: Celebrity Fear Factor Fox: Male viewers through sports

2. Readings CBS Wins CBS trying to shed image as “older” network

3. Readings NBC and liquor ads Effort to increase revenues Network avoidance; local stations only Efforts to deal with critics Threat to magazines? Update

4. Readings TV Plot Placement (Week 6) Revlon and “All My Children” Concerns

5. contemporary TV why you see what you see

6. I. demographics: young viewers Evening% shows aimed at 18-34 Monday83 Tuesday83 Wednesday83 Thursday58 Friday50

7. seeking young viewers MTV: Real World, Celebrity Death Match WB: Dawson, Gilmore Girls CBS: Murder She Wrote, Touched by an Angel, Survivor I and II. Fox: Temptation Island, X files ABC’s Millionaire

8. Other Reality Programming Reality? Unscripted Costs Demographics Not all successful

9. II. seeking males NBC: Seinfeld, XFL CBS: Dr. Quinn, Martial Law sports

10. TV Ratings, Feb. 16-22, 1998 Olympics (F)23.2 Olympics (W)20.7 ABC Movie16.8 Seinfeld15 Olympics (M)14.9 60 Minutes14 Olympics (Th)13.9 Olympics (Tu)13.1 Friends13.1

11. Broadcast TV ratings, Feb 18-23, ‘02 Olympics (Thurs) NBC26.8 Olympics Closing Ceremony NBC22.3 Olympics (Tues) NBC22.3 Olympics (Wed) NBC19.5 Olympics (Fri) NBC17.7 Olympics (Mon) NBC17.1 Olympics (Sat) NBC15.7 Dateline Sunday NBC12.3 Raymond CBS9.2 60 Minutes CBS8.7

12. ratings, Jan 25-31, 1999 Super Bowl40.2 SB Postgame33 SB Pregame32.5 Postgame II22.8 Friends13.6 Frasier13.2 Family Guy12.6 ER12.5 Jesse11.8 Simpsons11.6

13. sports and TV ratings Football: costs, results of costs (pre game, postgame, commercials) Nascar NCAA Olympics wrestling (WWF, UPN’s Smackdown!) Murdoch

14. Jerry Springer: wrestling and youth markets Kicks11 Knockdowns11 Food throwing12 Chairs thrown18 Punches40 Woman v Woman69 Men v. Men32 Men v. Women40 Torn clothes4 Shoe throwing5

15. III. Women 60 % broadcast viewers women stars: Dharma, Ally, Felicity, Sally still a struggle: Dottie Dartland, writer for Dharma and Greg Cable: Lifetime, Oxygen

16. other segments older viewers gays, lesbians: Ellen, Birdcage, Will and Grace

17. TV and people of color NAACP protests, network agreements, progress? Asian Americans on TV Latinos on TV Black Entertainment Television (BET)

18. TV today Friends, Temptation Island, Big Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud

19. Friends Youth Market Salaries of stars Network ownership of shows White TV

20. Temptation Island Reality show Reluctance of advertisers Key demographic Cross promotion

21. Big Brother Reality, not all successful CBS effort : young audiences

22. Survivor 1 Potential of reality TV, low cost, plugging other shows, younger audience

23. Burger King Advertising: 15 minutes/hr prime time Youth: fast food, music, clothes

24. Moesha Targeting African Americans Limited diversity on TV

25. Will and Grace NBC owned show: ideal flow/night Popular Not controversial Sanitized?

26. Touched by an Angel Older audience, lower rates despite size of audience “edgier topics”

27. MTV/Old Navy Success of MTV: cheap production, ideal marketing vehicle to reach 12-24

28. Ally McBeal Fox strategy to reach young women, young men New style of show: dramedy (drama, situation comedy) Fox’s decline

29. MTV Super Bowl/CBS Synergy (same parent company) Effort by CBS to attract younger audience

30. Smackdown! UPN show Reaching elusive 12-24 male audience Desired by advertisers (but limited) XFL project

31. Dawson WB Young women, young men Conglomerate cross-promotion (e.g., Warner music)

32. Survivor 1 Product Placement Increasing in TV shows

33. Super Bowl Promos How to make the best of extremely expensive sports programming – plug the rest of your shows

34. EDS, Bud Super Bowl 2001 ads $2.3m/30 seconds