1. Dec 2002 Juliet Kuo Ulead Systems, Inc. Product Life Cycle Management

2. 1: Overview of Software Development Process

3. Market Demand Concept Phase Definition Phase Development Phase Testing & Rollout Phase Launch & Review Phase  Product Conceptual Development  Project Analysis  Specification development  Implementati on  QA  Pre-launch activities  Product Launch  Keep track of market feedback  Product life cycle management

4. Project Development Team  Product Manager  Project Management  Product Planner  Product direction and key feature planning  Engineer  Coding, Installation program  Designer  User interface and art design  Technique Writer  Manual, help writing  Localization Engineer  Localize to multi languages  QA Engineer  Testing  Marketing  Box, marketing material development  Production  Tech Support  Regional PMM  Sales Representative

5. Product Marketing Manager Program Manager Project Development Team Sales & Marketing Concept Phase Definition Phase Development Phase Testing & Rollout Phase Launch & Review Phase Product Management

6. Role of Product Manager Product Manager is responsible to drive project team to release a successful product to the market at right timing to generate revenue and profit for the company Major responsibilities  Product Life Cycle Management  Market and Competition Analysis  Writing Plans and Proposal  Schedule control  Quality Control  Budget and Cost Control  Communication, Coordination and Collaboration Cross Department Management

7. Core Value Of Product Manager Core Value of Product Manager Meet Targets Needs Time to the Market Cost Effectiveness

8. Key Successful Factors  Fully commitment to achieve the goal  Well Planning  Good Communication, Coordination and Collaboration  Great skill of  Schedule Control  Quality Control  Cost and Budget Control  Problem Solving PM = Problem Management

9. 2: Case Study- How Statistics is applied in Product Life Cycle Management Statistics is the science of collecting, organizing, presenting, analyzing, and interpreting data to assist in making mire effective decision

10.  Marketing Data Analysis  User Survey Ulead-PM ProcessTraining-User Survey Example.ppt Ulead-PM ProcessTraining-User Survey Example.ppt  Business Proposal and Analysis Ulead-PM ProcessTraining-PAF Example.ppt Ulead-PM ProcessTraining-PAF Example.ppt  Marketing Promotion activities PE3 0214 Online Event report.doc PE3 0214 Online Event report.doc  Sales Analysis and Forecasting Sales Analysis-sample.ppt Sales Analysis-sample.ppt Product-Breakeven-Analysis-Sample.xls  Competition Analysis, Market Size forecast…