1. By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli

2. Our mission is to be productive and cooperative as a group everyday, while putting out a great and successful product through Mikes Bikes. Our job as members of the Bike Royalty team is to always strive for the best; whether it be in the production of cycles or for customer satisfaction.

3. Produce the highest quality cycles High PR/Advertising (dependant on type of cycle) Try to monopolize road bike market

4. The brand name Bike Royalty is simple, memorable and distinctive. “Bike Royalty” suggests that our bikes are of high quality and value. Our customers would not only be getting a great bike, but one that is reliable and one to be proud of.

5. Mountain Bike- “The King 1.6” Distributed 2008 Upgraded: 2016 Road Bike- “Emperor 1.5” Distributed 2012 Upgraded 2015

8. Buy Equity Issued good dividend Frequently upgraded old products

10. Selling Capacity 2 Markets: Great in the short run, not in the long run