1. Computer Use In The Marketing Field Presentation by: Joe Koury

2. Business Marketing The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Computers definitely make this field of work a lot easier!!

3. Required Course Work Major Requirements (12 hours) Major Requirements (12 hours) –Marketing (Intro) –Consumer Behavior –Marketing Research –Marketing Policies & Strategies Major Electives (15 hours) Major Electives (15 hours) –Choose five from a list of ten courses.

4. Typical Marketing Jobs Sales Sales Advertising & Promotions Advertising & Promotions Research Research International Marketing International Marketing E-Commerce E-Commerce

5. Sales Marketing & Computers The computer is used to advertise. The computer is used to advertise. You may use the internet to look up the value of the item being sold. You may use the internet to look up the value of the item being sold. You may use power point to aid you in the presentation of your item. You may use power point to aid you in the presentation of your item. You may use excel to keep track of your sales records. You may use excel to keep track of your sales records.

6. Sales Marketing

7. Advertising & Promotions Computers aid in getting the attention of prospects by making the design of signs, brochures, commercials, and direct mailings a lot easier. Computers aid in getting the attention of prospects by making the design of signs, brochures, commercials, and direct mailings a lot easier. Programs used: Word, Publisher, Photo Shop

8. Advertising & Promotions

9. Computers in Marketing Research Specifies the information required to address issues. Specifies the information required to address issues. Designs the method for collecting information Designs the method for collecting information Manages and implements the data collection process Manages and implements the data collection process Analyzes the results Analyzes the results Communicates the findings and their implications. Communicates the findings and their implications.

10. Marketing Research

11. International Marketing Computers make it possible to connect you with the world with out the time consuming travel. –V–V–V–Video conference –E–E–E–Email –P–P–P–Picture messaging –T–T–T–Text messaging

13. E-Commerce You are able to sell products with out having to meet face to face. You are able to sell products with out having to meet face to face. Consumers are able to shop at their own leisure, without the pressures of pushy salespeople. Consumers are able to shop at their own leisure, without the pressures of pushy salespeople.Examples: Ebay & Amazon

14. E-Commerce

15. The Future Role of Computers In The Marketing Field Increase speed of the selling process. Increase speed of the selling process. Digitalize all paper media Digitalize all paper media Make research less stressful and faster Make research less stressful and faster Enable all transactions to be made electronically. Enable all transactions to be made electronically.

16. Other Future Uses of Computers Can be used to aid more in the teaching of students on various topics Can be used to aid more in the teaching of students on various topics Can be used to enhance the gaming experience of gamers Can be used to enhance the gaming experience of gamers Can be used to perform surgeries on sick patients Can be used to perform surgeries on sick patients

17. Other Future Uses of Computers (Cont.) Can be used as security devices Can be used as security devices Can be used to hold meetings between important figures so they don’t have to travel as much Can be used to hold meetings between important figures so they don’t have to travel as much Can be used to further explore space and travel Can be used to further explore space and travel

18. The Use of Computers In My Current Career Own and operate a Hookah Lounge Own and operate a Hookah Lounge –Advertising –Payroll –Bookkeeping

19. Helping With The Knowledge of Computers Teach kids computer use at an early age Teach kids computer use at an early age Expand computer use in the work field Expand computer use in the work field Share new ideas on how to complete tasks on the computer more efficiently with others Share new ideas on how to complete tasks on the computer more efficiently with others

20. THANK YOU!! Questions?? Questions??