1. Trademark and Unfair Comp. Boston College Law School March 5, 2008 Types of Confusion, Trademark Use

2. Infringement Types of confusion –Initial interest confusion –Secondary confusion –Reverse confusion

3. Mobile Oil v. Pegasus PEGASUS

4. Banner Advertising

5. Sponsored Links

6. Internet Uses Sponsored Links Meta-tagging Cybersquatting Typosquatting

7. Mastercrafters v. Vacheron

8. Luxury Brands

9. Harlem Wizards v. NBA

10. Amazon v. Amazon.com

11. 1-800-Contacts v. WhenU

12. Keyword Buys

14. Administrative Details Next Assignment –VI.B – Contributory Infringement –VI.C – Statutory Defenses