1. Transnational workshop “Mediterranean cooperation for the application of systems of sustainable municipal waste management” Zero Waste project (1G-MED08-533) LIFE+ WASTE-LESS IN CHIANTI: waste prevention and reduction in the Florentine Chianti Athens, 7 April 2011 Orsola Bolognani Ambiente Italia, Project Manager LIFE09 ENV/IT/000068

2. THE PROJECT Leader partner Province of Florence Partners  Ambiente Italia  SAFI  Municipality of Barberino Val d’Elsa (FI)  Municipality of Greve in Chianti (FI)  Municipality of Casciano Val di Pesa (FI)  Municipality of Tavarnelle Val di Pesa (FI) Funding and amount EU funding: € 504.671,00 (LIFE+ 2009 Programme) Tuscan Region co-funding: € 340.000,00 Total project amount: € 1.075.905,00 Project duration September 2010 – December 2013 Context information (2009) Inhabitants: 43.445 Waste production: 611 kg/inhabitants/year Separated waste collection rate: 40,5%

3. PROJECT OBJECTIVES  contribute to the success of the European and National policies on waste prevention and sustainable consumption through the implementation and monitoring of an integrated waste prevention and reduction program in a significant and internationally known territory as Chianti, thus providing to Member States a relevant case study for the establishment of their waste prevention programmes by December 2013  Promote the involvement of a broad range of local stakeholders and the public in the implementation of waste reduction actions and so demonstrate to other territories that waste reduction can be effectively achieved by means of integrated and participated approaches and concrete commitments, actions and tools.

4. EXPECTED RESULTS Waste per capita: Trend and targets - 100 Waste to final disposal: Trend and targets - 45%

5. EXPECTED RESULTS: how?

6. NEW COLLECTION SCHEMES, ACCOUNTING SYSTEMS, COLLECTION FEES, REGULATORY FRAMEWORKS  door-to-door waste collection schemes implemented in each Municipality involved in the project;  systems for accounting the weight/volume of the waste individually produced applied in each Municipality involved in the project;  new regulatory framework for the assimilation of waste to household waste defined and adopted by all the Municipalities involved in the project;  financial scheme for waste collection according to the principle “pay as you throw” defined and adopted by all the Municipalities involved in the project;  Increase of the use and marketing of recycled materials locally produced (compost and inert materials)

7. WASTE REDUCTION ACTIONS  WASTE-LESS LABEL APPLIED TO:  OFFICES  SHOPS  BAR & RESTAURANTS  HOTELS, AGRITOURISM AND BED&BREAKFAST  FAIRS AND PUBLIC INITIATIVES  SCHOOLS  OTHER ACTIONS:  GREEN PUBLIC PROCUREMENT  PUBLIC DRINKING WATER FOUNTAINS  PROMOTION OF REUSABLE DIAPERS  INDIVIDUAL COMPOSTING  MATERIALS RECOVERY-REUSE FACILITIES – SECOND-HAND GOODS MARKETS  LAST FOOD RECOVERY SYSTEMS  THIRD PACKAGE REUSE SYSTEMS THE FIRST ACTION UNDER IMPLEMENTATION

8. IMPLEMENTATION APPROACH: the experience of the Chianti sustainable shop (1) www.a21chianti.it/disimballiamoci  Launched in 2009, applied to shops, bar and restaurants  Label criteria defined by a Committee composed by: municipalities, waste management societies, associations of the commerce sector  44 shops, bar and restaurants ( 20% of the total ) have joined in through the subscription of a voluntary agreement, thus committing themselves to the application and monitoring of some mandatory and voluntary waste reduction actions

9. IMPLEMENTATION APPROACH: the experience of the Chianti sustainable shop (2) Shops, bar and restaurants involved received:  Technical support ;  Practical guidelines and application kit : posters and brochures for internal use, monitoring schedule  Application materials : labels for “sustainable products”, reusable bags and biodegradable shoppers, menu cards, sugar bowls  10% of reduction on the waste collection fee  A local communication campaign

10. IMPLEMENTATION APPROACH: the experience of the Chianti sustainable shop (3) Application kit and materials:

11. FROM “SUSTAINABLE SHOP” TO “WASTE-LESS” LABEL  Label criteria more effective in terms of waste reduction  Application of the label extended to hotels, agriturism, bed&breakfast, offices, schools, fairs and local initiatives  Application of the voluntary actions strengthened by financing the purchase of specific equipments (dry- products and detergent dispensers, public waster dispensers etc.) and by assigning additional points to modulate the amount of the financial support and waste fee reduction  Communication campaign strengthened at local level and extended to the national and European level

12. GENERAL LABEL CRITERIA  Application of all the mandatory actions  Improvement year by year through the progressive application of the voluntary actions  Development of a waste audit in the start-up phase and monitoring of results after each year of application  Correct application of separate waste collection  Distribution of the communication materials developed within the project  Delivering information on waste reduction practices to clients and training the staff for the correct application of actions

13. FOOD SHOP: mandatory actions 1.Remove the use of plastic shopper and promote the use of re-usable bags 2.Minimize packaging and choose mono-material or biodegradable packages 3.Sell and promote products with less packaging, eco- products (es. Rechargeable batteries) And local and organic products 4.Make sustainable products more visible SELL AND PROMOTE PRODUCTS WITHOUT UNNECESSARY PACKAGING SELL AND PROMOTE CONCENTRATED OR RECHARGABLE DETERGENTS

14. FOOD SHOP: voluntary actions 1.Sell liquid products on tap 2.Sell dry-product using dispensers 3.Replace throw-away plastic crates with reusable ones (apply third-package reuse systems) 4.Apply last food recovery practices SELL LIQUID PRODUCTS ON TAP SELL DRY-PRODUCT USING DISPENSERS

15. TIMING AND NEXT STEPS ActivitiesTiming Definition of label criteria for all the target categories April 2011 Training of stakeholders on the application of label criteria and finalization of label criteria May 2011 Printing and distribution of guidelines and application kits May 2011 Stakeholders join the initiative by signing a voluntary agreement June 2011 … then the application starts

16. GRAZIE PER L’ATTENZIONE! Orsola Bolognani orsola.bolognani@ambienteitalia.it info@wasteless-in-chianti.it www.wasteless-in-chianti.it