1. Brian Robinson Scott Swearingen Kelly Clayton

2. Mission Statement  “G.I. Joe's goal is to provide it's customers with the best selection of sports, outdoors and automotive gear available at the best possible prices.”

3. History  Started in 1952 as an Army surplus store  Founded by Edward M. Orkney in Portland, Oregon  Stores throughout Oregon and Washington  First item sold was an Army surplus mummy sleeping bag for $1.50  “SEIZE THE WEEKEND!!!”

4. Locations  Area locations include Albany, Salem, and Eugene  Statewide there are 13 total  24 total stores nationwide

5. Services  Fishing Guides  Bike Mechanics  Snowboard/Ski Shops, complete with full tune up services  Rentals  Racket Services  Automotive

6. Strengths  Community Involvement  G.I. Joe’s Foundation  Online Shopping Online Shopping  Product Assortment/Availability  Events and Contests  Sidewalk Sale  Competitive Prices  Ticketmaster

7. Weaknesses  Only in the Northwest  Employee Expertise  Large Stores, hard to find what you’re looking for

8. Opportunities  Advertising  Expansion to the East  More promotions  Make more appealing to women  Employee Training  Internships?

9. Threats  Big 5 Sporting Goods  Wal-Mart  Fred Meyer  Foot Locker  Small specialty shops  REI

10. Sources  www.gijoes.com www.gijoes.com  www.google.com