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Workshop on Tuition: Enrollment and Price Sensitivity Board of Trustees January 7, 2004 Jerome A. Lucido Vice Provost for Enrollment Management and Director.

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Presentation on theme: "Workshop on Tuition: Enrollment and Price Sensitivity Board of Trustees January 7, 2004 Jerome A. Lucido Vice Provost for Enrollment Management and Director."— Presentation transcript:

1 Workshop on Tuition: Enrollment and Price Sensitivity Board of Trustees January 7, 2004 Jerome A. Lucido Vice Provost for Enrollment Management and Director of Admissions

2 Our Goals Increase Academic Quality Increase Student Diversity

3 Cost and Yield $ Increase 1998-99 218 1999-00 103 2000-01 403 2001-02 1,335 2002-03 1,871 2003-04 780 Recent OOS Tuition and Fees Increases

4 Cost and Yield Yield Tuition and Fees OOS Yield and Tuition

5 Peers and Competitors PeerCompetitor Virginia Michigan TexasWilliam & Mary WashingtonGeorgia Ohio StateMaryland Florida IllinoisSouth Carolina WisconsinIndiana UC-Berkley UC-Los Angeles

6 Testing Price Sensitivity Peer-group pricing assumes peers share our market. Students choose from among a mix of competitor institutions. Different students react differently to the interaction between price and other attributes.

7 Testing Price Sensitivity The impact of price increases varies dramatically from institution to institution. There are no highly predicable patterns. We must conduct research specific to UNC-Chapel Hill.

8 Discussion

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