1. 1 Mary Lou Roberts B2B COMMUNITY AND COLLABORATION February 2009

2. 2 Mary Lou Roberts WHERE WE LEFT OFF – B2B, B2C, NP BECOME PLACE WHERE LIKE- MINDED PEOPLE CONNECT ENCOURAGE CONTRIBUTION INCORPORATE INTERACTIVITY ENGAGE LISTEN February 2009

3. 3 Mary Lou Roberts WHERE WE LEFT OFF – B2B, B2C, NP “Pew noted that Internet users in their 20s did not dominate every aspect of online life. Generation X was the group most likely to bank, shop and look for health information online. And baby boomers were just as likely as Gen Yers to make travel reservations on the Web. “ The Online Generation Gap Narrows FEBRUARY 3, 2009 (eMarketer) www.pewinternet.org February 2009

4. 4 Mary Lou Roberts WHAT ARE B2B PRIORITIES – 2009? February 2009

5. 5 Mary Lou Roberts SOCIAL MEDIA IN THE MIX JANUARY 14, 2008 JANUARY 24, 2008 February 2009

6. 6 Mary Lou Roberts WHAT WE ARE NOT TAKING ABOUT-DISPLAY On Social Networks ?? February 2009

7. 7 Mary Lou Roberts WHAT WE ARE NOT TAKING ABOUT-RM http://cdn.eyewonder.com/100125/adWdrDemos/22480 69/2248069_1376938_38018_Demo.html February 2009

8. 8 Mary Lou Roberts WHAT WE WILL TALK ABOUT-VIDEO February 2009

9. 9 Mary Lou Roberts WHAT WE WILL TALK ABOUT - MOBILE AdMob is an advertising network February 2009

10. 10 Mary Lou Roberts It’s Not About the Technology (in all markets) Business People Are People Too Business People Have Big Motivation – Internal Collaboration – External Community They Have Limited Time (!) Resources (?) B2B ISSUES February 2009

11. 11 BUILDING COMMUNITY (THERE ARE OTHER ISSUES) 11 February 2009

12. 12 Mary Lou Roberts ALL FROM TRIBALIZATION UNLESS NOTED WHY PASSWORDED BUT SEARCHABLE? February 2009

13. 13 Mary Lou Roberts MUST START WITH OBJECTIVES... 13 Use to Establish Objectives Objectives Must be Measurable (HARD) February 2009

14. 14 Mary Lou Roberts... NOT TECHNOLOGY February 2009

15. 15 Mary Lou Roberts WHAT WORKS/DOESN’T WORK February 2009

16. 16 Mary Lou Roberts MY FAVORITE EXAMPLE February 2009

17. 17 Mary Lou Roberts 1.Content 2.Context 3.Connectivity 4.Continuity http://adage.com/digitalnext/article?article_id=132734 A commenter adds, “Can’t Be Forced” THE FOUR Cs OF COMMUNITY February 2009

18. 18 COLLABORATION (CAN BE DONE IN INTERNAL COMMUNITIES)

19. 19 Mary Lou Roberts CONTENT, CONTROL, $$ February 2009

20. 20 Mary Lou Roberts CONTENT EXCELLENT; COLLABORATIVE TOOL February 2009

21. 21 Mary Lou Roberts FOLLOWING OWN ADVICE February 2009

22. 22 Mary Lou Roberts “THE HUMAN NETWORK” http://www.cisco.com/en/US/netsol/ns870/index.html February 2009

23. 23 Mary Lou Roberts IS OVERLAP M ARY L OU R OBERTS February 2009

24. 24 Mary Lou Roberts ANSWER EACH ORG. UNIQUE (STRATEGY) Internal External Communication Collaboration Which Tools?? February 2009