1. Mister Donut
Reporter: Jessica

2. Contents
Information
Concept
Slogan
Products
SWOT Analysis
Conclusion

3. Information It is from Japan It just sell the donut and coffee
There are only three stories in Taipei
There are many kind of favors

4. Concept High quality and fresh products The clean and convince shop
The employees training course
hand made
customer's heart as my heart

5. Slogan
你要的幸福，隨時出爐
The happiness you want is coming right up!

6. Strength Various flavor products for choose Delicious and fresh
Not expensive
Scarce and precious
Someone tests good, and tells others.
Novelty and famous

7. Weakness Only three place to sell the donut
If you want to buy it, you need to stand in a line above half hours.
No commercial
High cost

8. Opportunity Keep in developing new flavor Strong reputation
Combine donuts and coffee to become tea time
Multiple store
Public praise

9. Threat Sweet food only be regarded as the dessert
Monopolized shop is not enough
People usually like the new and loathe the old, like the “Egg Tart”

10. Conclusion
Create Quality Service
Public praise Success

11. Reference
Mister Donut
Japan
Photograph from:
Thank you!