1. Group 4 Kim Chen 587202797 Stacy Hsu 587201810 Peggie Liu 587201638 Olivia Tseng 587201640 Alicia Chen 587201717 Marcelo Chen 586201382 Aileen Fang 488031263

2. Commercial Film Norton 1. Marketing Research 2. SWOT Analysis 3. Marketing

3. Market Research Segment: Educational institution ( school, cram school) Goal: Arose audiences’ curiosity Expand the market to the different field of audiences

4. SWOT Analysis Strength: High quality Weakness: heavy, not portable Opportunity: Data-Bank Version, Bilingual version, Ring-Binder version Threat: copying stores, other publishers, internet E-text

5. Marketing LOGO: SLOGAN: Knowledge is Power

6. Promotion: Commercial Films DM Magazine advertisement Discount Literature works symposium