1. www.mdx.ac.uk Middlesex University Marketing and Communication Presentation Chrisy Savva Carol Desborough

2. www.mdx.ac.uk Middlesex Presentation Contents Higher Education Challenges Middlesex History Campuses International Strategy

3. www.mdx.ac.uk Middlesex UK Higher Education “Universities must adapt to new times, to new sorts of courses, to new ways of delivering and teaching.” Lord Mandelson First Secretary of State (11 Feb, 2010)

4. www.mdx.ac.uk Middlesex History 700 1863 1882 1992

5. www.mdx.ac.uk Middlesex Hendon Campus

6. www.mdx.ac.uk Middlesex Trent Park Campus

7. www.mdx.ac.uk Middlesex Campuses Mauritius LondonDubai

8. www.mdx.ac.uk Middlesex Dubai Campus

9. www.mdx.ac.uk Middlesex Mauritius Branch

10. www.mdx.ac.uk Middlesex Challenges 1.PR crisis with UK Visa changes (read)read 2.UK and EU student recruitment post tuition fee hike (read)read 3.2 year UG degrees under the Bologna Process (read)read

11. www.mdx.ac.uk Middlesex Social Media Tools MDX Play Student Portal Facebook Twitter Customer Relationship Management SystemCustomer Relationship Management

12. www.mdx.ac.uk Middlesex International Strategy International Recruitment Strategy is de- centralised Regional Offices Network Offshore campus developments Work Based Learning

13. www.mdx.ac.uk Middlesex Today 22,000 students in the UK Over 2500 staff in the UK 9,000 students studying on collaborative programmes around the world 1,500 students at Middlesex campuses abroad 35% international and EU students 2 Queens Award for Enterprise for International Trade 5 Schools

14. www.mdx.ac.uk The Queen’s Award For Enterprise Queen Elizabeth II of the United Kingdom with Professor Michael Driscoll, Vice-Chancellor, in 2003

15. www.mdx.ac.uk Middlesex Schools School of Engineering & Information Sciences School of Health & Social Sciences Middlesex University Business School School of Arts & Education Institute of Work Based Learning

16. ANY QUESTIONS