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Viewing the World Through Media and Popular Culture.

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Presentation on theme: "Viewing the World Through Media and Popular Culture."— Presentation transcript:

1 Viewing the World Through Media and Popular Culture

2 A Summation

3 The Focus Popular culture ("pop culture") refers to the systems and practices used by the majority classes in a society.

4 The Focus The movie with the biggest weekend gross box office total, the number one song on the Billboard charts, the most widely read books and the highest ranking television show in the Nielsen ratings are important elements of U.S. popular culture. Popular culture is often discussed in contrast to high culture.

5 The Content Various forms of popular culture include music, film, television, advertising, sports, fashion, toys, magazines and comic books, and cyberculture.

6 The Content Issues of race, ethnicity, class, gender, sexuality, cultural imperialism and censorship, as shaped by and reflected in various mass media are a part of the study of popular culture.

7 The Indicators  Gaps  Ambiguity  Trends  Politics  Language  Leaders/Heroes

8 Indicators  Collaborations  Values  Market Strategies  Re-discovery  Bi-cultural Sharing  Assimilation

9 The Process Ways of analyzing popular culture include: production analysis, textual analysis, audience analysis, and historical analysis.

10 The Challenge  Perspective Consciousness  Awareness of the State of the Planet  Cultural Awareness  Interdependency  Action


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