1. Apple’s Effect On Radio How Apple’s iPod affects the radio industry. By: Adam Schultz Group: #3

2. The iPod Introduced by Apple in 2001.Introduced by Apple in 2001. Small, convenient, and easy to use.Small, convenient, and easy to use. 88,701,000 iPods sold by Apple since 2002.88,701,000 iPods sold by Apple since 2002. 48% of Apple’s product sales come from iPods.48% of Apple’s product sales come from iPods. Is aimed at today’s youth very effectively.Is aimed at today’s youth very effectively.

3. Radio Commercial radio stations make their money from selling advertisement slots on their programs.Commercial radio stations make their money from selling advertisement slots on their programs. Must play music that is aimed at their main demographic (can’t mix up genres very much).Must play music that is aimed at their main demographic (can’t mix up genres very much). It is free to public.It is free to public. Today’s youth is not as receptive to radio as older generations are.Today’s youth is not as receptive to radio as older generations are. In America, most radio audiences are people in the 25-44 year old range.In America, most radio audiences are people in the 25-44 year old range. The main listenership of the Impact is 35 year old women from Haslett and Okemos.The main listenership of the Impact is 35 year old women from Haslett and Okemos.

4. The Issue The convenience of the iPod and other music storing devices, mean that people can hear what they want, when they want, bypassing commercials and personally disliked songs that they would hear on the radio. Also, people can listen to a wide variety of genres on their one iPod, as opposed to having to switch stations to listen to different types of music. This is why they are so popular and why radio is becoming obsolete to today’s youth.The convenience of the iPod and other music storing devices, mean that people can hear what they want, when they want, bypassing commercials and personally disliked songs that they would hear on the radio. Also, people can listen to a wide variety of genres on their one iPod, as opposed to having to switch stations to listen to different types of music. This is why they are so popular and why radio is becoming obsolete to today’s youth.

5. Possible Solutions for Radio Issue Podcasts of their programs. This would be hard because of song copyrights, however.Issue Podcasts of their programs. This would be hard because of song copyrights, however.

6. Other Opponents to Radio Satellite Radio is another competitor hurting the radio market.Satellite Radio is another competitor hurting the radio market. Satellite radio is not free, however, unlike normal radio.Satellite radio is not free, however, unlike normal radio. Better quality and reception, wider range.Better quality and reception, wider range. More variety.More variety. Fewer regulations.Fewer regulations.

7. Biblography http://wargod.arbitron.com/scripts/ndb/ndbradio2.asphttp://wargod.arbitron.com/scripts/ndb/ndbradio2.asphttp://wargod.arbitron.com/scripts/ndb/ndbradio2.asp http://www.stateofthenewsmedia.org/2005/printable_radio_audi ence.asphttp://www.stateofthenewsmedia.org/2005/printable_radio_audi ence.asphttp://www.stateofthenewsmedia.org/2005/printable_radio_audi ence.asphttp://www.stateofthenewsmedia.org/2005/printable_radio_audi ence.asp http://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/IPodhttp://en.wikipedia.org/wiki/IPod http://www.iht.com/articles/2006/09/24/business/radio25.phphttp://www.iht.com/articles/2006/09/24/business/radio25.phphttp://www.iht.com/articles/2006/09/24/business/radio25.php http://en.wikipedia.org/wiki/Satellite_radio#Satellite_radio_vs._ other_formatshttp://en.wikipedia.org/wiki/Satellite_radio#Satellite_radio_vs._ other_formatshttp://en.wikipedia.org/wiki/Satellite_radio#Satellite_radio_vs._ other_formatshttp://en.wikipedia.org/wiki/Satellite_radio#Satellite_radio_vs._ other_formats