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Coye Cheshire & Andrew Fiore June 21, 2015 // Computer-Mediated Communication Media richness.

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Presentation on theme: "Coye Cheshire & Andrew Fiore June 21, 2015 // Computer-Mediated Communication Media richness."— Presentation transcript:

1 Coye Cheshire & Andrew Fiore June 21, 2015 // Computer-Mediated Communication Media richness

2 6/21/2015Computer-Mediated Communication — Cheshire & Fiore1 Theoretical lineage (old to new)  Cues Filtered Out  Decreased awareness of others  Social Identification/Deindividuation Effects  Increased salience of group identity — deindividuation  Social Information Processing  Time — affinity development slower in CMC  Hyperpersonal communication

3 6/21/2015Computer-Mediated Communication — Cheshire & Fiore2 Farnham & Riegelsberger 2004

4 6/21/2015Computer-Mediated Communication — Cheshire & Fiore3 Farnham & Riegelsberger 2004 Text profiles Photo profiles Gaming partner preference (1 = Do not want to play) Count

5 6/21/2015Computer-Mediated Communication — Cheshire & Fiore4 Daytrader game  30 tokens per person, per round  Individual investment: 2x return  Group investment: 3x return, split evenly  Invest 30 individually (i.e., defect) yields 2*30 = 60  Invest 30 with group (i.e, cooperate)  If all cooperate fully, you get 3*3*30/3 = 90  If everyone else defects, you get 3*30/3 = 30

6 6/21/2015Computer-Mediated Communication — Cheshire & Fiore5 Payoff by medium

7 6/21/2015Computer-Mediated Communication — Cheshire & Fiore6 Social distance — opportunism?

8 6/21/2015Computer-Mediated Communication — Cheshire & Fiore7 Real interpersonal “trust,” or …  Cooperation?  Generalized trust?  Trustworthiness?

9 6/21/2015Computer-Mediated Communication — Cheshire & Fiore8


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