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Expanding the Services, Opportunities and Functions of the Media Resource Center (MRC) Isaac Chang Navneet Singh Chris Swanson Adrian Thomas
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Current MRC Services and Resources Funded by student housing residents Manages student housing channels Student interns Equipment check out for staff Hands on experience for non-interns
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Charge Evaluate current services Investigate whether the MRC is fulfilling the needs of student housing residents Suggest ideas for expansion or reduction
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Our Surveys and Focus Group Ten-question survey with Survey Monkey to all student housing residents (over 300 responses) Two-question Quick Survey to all students (over 4,000 responses) Focus Group with 9 student housing residents
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Lack of Exposure 80.5% of students didn’t know of the MRC But 42.7% were interested in learning more Lack of advertisement MRC not physically visible
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More visible in new building 80.5% don’t know of MRC Current MRC is not visible New building in 2011 Its own entrance Signs Windows into MRC
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Current MRC Web page
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Webpage Link to myucdavis Movie suggestions more obvious Access content played More aesthetically pleasing
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6. Which channels…
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Content of Bulletin Channel Only 13.4% of students watch bulletin channel and only 3.4% use to access information The channel is convenient Quick to access Will be utilized more if content expanded
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Top 8 choices
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Content continued… Top content suggestions 1. Daily dining commons menus 2. Advertising Campus Events 3. Daily weather reports 4. Televised sporting events or highlights from events
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Collaboration with the Aggie Student run weekly broadcast Campus news Weather reports Sports highlights Other news Help Freshmen feel less isolated
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In Conclusion MRC and its services will draw more interest with better exposure Channels provide a resource to freshmen Will be utilized more with modifications to content
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Thank You! Chuck Huneke Branden Petitt Dale Dennis Carrie Devine Ann Orel Kathy Davis Nate Delaney-Busch
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