2. Generational Differences How They Affect Volunteer Recruitment Name: Ellen RoweTitle: Community and Leadership Development Specialist

3. Let’s Meet the Generations

4. Greatest Generation Born 1901-1929 Generation with low education (majority not graduating High School)

5. Silent Generation Born 1929-1945 Majority graduated from HS; often one son went onto college Not a generation of leaders/entrepreneurs Many still volunteer With Greatest Generation referred to as Traditionalists

6. Baby Boomers Born 1945-1964 80 million strong More college grads per capita

7. Generation X Born 1965-1981 “Latch Key Kids” Smallest generation by number of births 45 million people Intensely private WIIFM

8. Millennials or Generation Ys Born 1982-2001 September 11 th marks close of generation Gen Why? 75 million strong Digital natives; sometimes referred to as Gen@

9. Generation Z Born 2001-? Everyone has lots of choices

10. Activity: What is your current breakdown of volunteers by generation? Is this the right mix for your organization now and over the next 10 years? Take a few minutes to record your answers to these questions.

11. In charge of recruitment?

12. Think about all generations as you plan.

13. Target Market by generation In the year 2000, there were 34.7 million individuals 65+, that number is expected to double by the year 2030 (U.S. Census Bureau, 2000). Right now, 2011, the first wave of boomers are turning 65 and are at, or near to, retirement.

14. Ask

15. Activity: Can your organization be more flexible in the way you work with volunteers? Can you engage groups of friends? Can you involve volunteers at more hours of the day and/or in more challenging positions?

16. Lesson Learned Think multi-generationally for greatest impact.