1. Reach, Time Spent & Attitudes National English 18-49 May 2008

2. Reached Yesterday % English 18-49 Source: BBM Analytics RTS Fall 2007/Spring 2008

3. Average Per Capita Weekly Time Spent Hours - English 18-49 Source: BBM Analytics RTS Fall 2007/Spring 2008

4. Most Influential Advertising % English 18-49 Q: Which ONE media source carries advertising that you believe to be the most influential? Source: 2007/2008 BBM Analytics omniVU survey

5. Most Authoritative Advertising % English 18-49 Q: Which ONE media source carries advertising that you believe to be the most authoritative? Source: 2007/2008 BBM Analytics omniVU survey

6. Most Powerful Advertising % English 18-49 Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: 2007/2008 BBM Analytics omniVU survey

7. Most Effective Advertising % English 18-49 Q: Which ONE media source carries advertising that you believe to be the most effective? Source: 2007/2008 BBM Analytics omniVU survey

8. Most Persuasive Advertising % English 18-49 Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: 2007/2008 BBM Analytics omniVU survey

9. Most Engaging Advertising % English 18-49 Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: 2007/2008 BBM Analytics omniVU survey

10. Most Relevant Advertising % English 18-49 Q: Which ONE media source carries advertising that you believe to be the most relevant? Source: 2007/2008 BBM Analytics omniVU survey

11. Main Source of News % English 18-49 Q: Which ONE of the following media is your primary source for News? Source: 2008 BBM Analytics omniVU survey

12. Main Source for Weather, Traffic & Sports % English 18-49 Q: Which ONE of the following media is your primary source for Local Weather, Traffic or Sports? Source: 2008 BBM Analytics omniVU survey