1. Sharing Your Success The Value of Measuring & Sharing Your Accomplishments Presenter: Frank Hundley RC’86 RUAA Board of Directors Alumni Trustee, Rutgers Board of Trustees Member, Rutgers Board of Governors Committee on Alumni and University Relations Alumni Leaders Conference October 14, 2011

2. Critical to Understanding the Success of the Rutgers Alumni “How am I doing?” ~Ed Koch, former Mayor of New York City Anything worth doing is worth doing well Collectively, WE are the RUAA OUR metrics together are the RUAA metrics – But, how do we know? – And, what do we do about it? Alumni Leaders Conference October 14, 2011

3. A Difficult Task University level metrics are very difficult Particularly measuring alumni engagement – A national issue, not a Rutgers issue Alumni Leaders Conference October 14, 2011

4. Perils and Hazards of Metrics Be careful not to focus measurement on donor giving – Create the "they only want my money" mentality – Likely miss opportunity to develop alumni ambassadors and advocates – Doesn't measure satisfaction – “State University Syndrome” Don’t Be Guilty of Over-Praising – "We do everything right!" gets tedious and boring – Brings no challenge to volunteers – They may not feel needed or valued Alumni Leaders Conference October 14, 2011

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6. Case Study University of Portland Model Portland's Objective – Increase what the university knows about it's alumni – Increase alumni involvement in the life of the university – Increase alumni financial support for the university 5-StepPlan 1.Assemble a peer group 2.Spell out goals 3.Establish metrics 4.Be organized 5.Use information and establish benchmarks to improve Alumni involvement/ engagement 6-point rating scale system Alumni Leaders Conference October 14, 2011

7. The Rutgers Model Our Strategic Plan Based on our Mission – "Advance Rutgers University by Engaging All Alumni“ Six Fundamental Strategies to accomplish 1.Include All Alumni Organizations 2.Emphasize the Importance of Rutgers 3.Add value to Rutgers and its missions 4.Build a world‐class alumni relations program 5.Strengthen Rutgers' high regard for its alumni 6.Commits to integrity, service and diversity Our approach is similar, but tuned to Rutgers needs & timing Alumni Leaders Conference October 14, 2011

8. So..... How ARE We Doing?...... Organized by Strategic Plan Objective: (MODIFIED ANNUAL REPORT VIDEO HERE) Alumni Leaders Conference October 14, 2011

9. Rutgers is at the Forefront of Alumni Relations Measurements Our metrics are at the forefront among the national Alumni Relations community Nationally recognized for our metrics in a difficult environment Donna Thornton, Vice President for Alumni Relations, and her team teach, present, and consult with alumni organizations around the country, including the Council for Advancement and Support of Education. Alumni Leaders Conference October 14, 2011

10. We USE the data you provide Not to measure or grade you To serve you and improve our service to you To increase visibility of your organization and its great work Alumni Leaders Conference October 14, 2011

11. What now? Impressed? Most Certainly How do we collectively follow this? Alumni Leaders Conference October 14, 2011

12. We are not done... We need critical feedback from you! – Constructive, not obstructive – Two-way communication - Benchmark best practices - Remember… – Collectively, WE are the RUAA – OUR metrics together are the RUAA metrics Alumni Leaders Conference October 14, 2011

13. Thank you! Questions? Alumni Leaders Conference October 14, 2011