1. Heineken Production Engineering and Operation Management
By: The Squirrels
Production Engineering and Operation Management
Universidad Politécnica de Valencia
May 2009

2. Heineken About Heineken Products & Product development Quality
Process suitable strategy
Distribution technology
Twitter
About Heineken Products Quality Process Distribution Twitter

3. Heineken History And Development Amsterdam 1592
1st, 2nd, 3rd and 4th generation
About Heineken Products Quality Process Distribution Twitter

4. Heineken Competition Strategy Merge with Amstel.
Collaborate with Dreher in Italy and Whitbread in United Kingdom.
Buy Dreher.
Absorb Murphys.a
Absorb El Águila.
1999 Heineken expands its market in Europe acquiring Fisher (Francia), Moretti (Italia) and Cruzcampo (España).
About Heineken Products Quality Process Distribution Twitter

5. Heineken Location Africa and Middle East America Europe
Asia and Pacific
About Heineken Products Quality Process Distribution Twitter

6. Heineken
Products
Heineken is a pilsner beer and it is produced under the higher quality standards and using only natural ingredients, which makes it light, mild and easy to drink. The different products are:
5L barrel
Beer faucet
33cl. And 24cl. bottles
33cl and 50cl cans
Designer bottle
Six 33cl. cans pack
Six 33cl. bottles pack
About Heineken Products Quality Process Distribution Twitter

7. Heineken
Products
In order to design the new bottle, we need a team of industry chemical engineers. Adapted facilities and assembly lines for the new bottles will be used for the production process. New raw materials will be needed so that the requirements be fulfilled.
Once details are analyzed, the house of quality must be carried out taking into account the clients’ needs and the available resources.
About Heineken Products Quality Process Distribution Twitter

8. Heineken Quality tools The house of quality. Taguchi methods.
Quality loss function.
Pareto chart.
Flow diagrams.
Cause and effect diagrams.
Statistic control of process.
About Heineken Products Quality Process Distribution Twitter

9. Heineken Quality tools, the house of quality.
About Heineken Products Quality Process Distribution Twitter

10. Heineken Process Suitable Strategy
Product: Large quantities, small variety / Long runs
Equipment: Special-purpose/Special assembly line
Operators less broadly skilled.
Few work orders and job instructions; standardization / Repetitive operations
Swift movement of units through facility
Hight fixed costs, low variable costs
Costs highly dependent upon utilization of capacity
About Heineken Products Quality Process Distribution Twitter

11. Heineken Process Analysis
Is the process designed to achieve competitive advantage in terms of differentiation, response, or low cost?
Does the process eliminate steps that do not add value?
Does the process maximize customer value as perceived by the customer?
Will the process win orders?
About Heineken Products Quality Process Distribution Twitter

12. Heineken Distribution Technology Television
Internet Broadcasting, example YouTube
Homepages
Adaption for mobile phones
About Heineken Products Quality Process Distribution Twitter

13. Heineken Twitter Promotion (*) Knowing costumer opinion (surveys)
Networking with other brands
(twellow.com)
Improving costumer relations
(E.g.: Dell)
About Heineken Products Quality Process Distribution Twitter

14. Heineken
About Heineken Products Quality Process Distribution Twitter

15. Heineken
About Heineken Products Quality Process Distribution Twitter

16. Heineken Production Engineering and Operation Management
By: The Squirrels
Production Engineering and Operation Management
Universidad Politécnica de Valencia
May 2009