1. Blogs Preventive Maintenance Blogs are like Preventive Maintenance Stuart Smith, MBA, MSEAT

2. WHY IS BLOGGING THE PREVENTIVE MAINTENANCE OF MARKETING?

3. Your [insert word] is a SHARK

4. CONSISTENCY SCHEDULE YOU NEED CONSISTENCY AND A SCHEDULE

5. WHAT IS A BLOG?

6. COMPANY A Permanent Display of Your

7. PRODUCT

8. KNOWLEDGE

9. EXPERTISE

10. YOU WHICH IS THE MOST IMPORTANT TO YOU? A)Company B)Product C)Knowledge D)Expertise

11. YOU WHICH IS THE MOST IMPORTANT TO YOU? A)Company B)Product C)Knowledge D)Expertise

12. YOUR CUSTOMER WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER? A)Company B)Product C)Knowledge D)Expertise

13. YOUR CUSTOMER WHICH IS THE MOST IMPORTANT TO YOUR CUSTOMER? A)Company B)Product C)Knowledge D)Expertise

14. WHY BLOG?

15. ESTABLISH A WEB PRESENCE Why Blog?

16. NAME RECOGNITION Why Blog?

17. SUBJECT AUTHORITY Why Blog?

18. INEXPENSIVE COMPARED TO OTHER MEDIA Why Blog?

19. WORLDWIDE REACH Why Blog?

20. WHAT MAKES A GOOD BLOG?

21. QUALITY CONTENT What makes a good blog?

22. LINKS

23. KEYWORDS

24. CALL TO ACTION What makes a good blog?

25. SEO BASICS What makes a good blog?

26. WHAT IS QUALITY CONTENT?

27. INFORMATIVE Quality Content

28. READABLE

29. RARELY MENTIONS PRODUCT OR COMPANY NAME Quality Content

30. INTEREST CAPTURING TITLE AND HEADLINES Quality Content

31. HAS PICTURES OR VIDEOS Quality Content

32. MAKES PEOPLE WANT TO RESPOND OR KNOW MORE Quality Content

33. WHY ARE LINKS IMPORTANT?

34. LINKS TELL THE SEARCH ENGINES WHAT IS IMPORTANT ABOUT YOUR WEBPAGE Links

35. LINKS POINT READERS TO IMPORTANT PAGES AND INFORMATION Links

36. 1 LINK PER 150-200 WORDS Links

37. LINK TO WEB PAGES, OTHER BLOGS, REFERENCES Links

38. LINKS NEED TO BE CODED (HTML) CORRECTLY Links

39. FIND OUT MORE AT FIND OUT MORE AT HTTP://WWW.MINTEK.COM/ HTTP://WWW.MINTEK.COM/ Bad

40. LEARN MORE ABOUT LEARN MORE ABOUT BETTER ASSET MAINTENANCE BETTER ASSET MAINTENANCE Good

41. KEYWORDS

42. WORDS OR SHORT PHRASES Keywords

43. USE KEYWORDS IN TITLES, HEADINGS LINKS AND BODY Keywords

44. CALL TO ACTION

45. DESIGNED TO STIMULATE A RESPONSE Call to Action

46. PLACE TOWARD THE END OF A BLOG Call to Action

47. SEO BASICS

48. SUBJECT MATTER IS ONLY HALF A BLOG SEO Basics

49. HTML CODING IS THE OTHER HALF SEO Basics

50. GOOD/CLEAN CODING CAN ADD 1- 2 HOURS TO EACH BLOG SEO Basics

51. PROPER CODING IS NEEDED FOR MANY ITEMS SEO Basics

52. PICTURES – “ALT TAGS” SEO Basics

53. QUOTES – BLOCKQUOTE AND SOURCE HTML SEO Basics

54. LINKS

55. HEADINGS – H1,H2,H3 TAGS SEO Basics

56. ABBREVIATIONS

57. GETTING READ

58. CONSISTENCY Getting Read

59. TIME

60. USE SOCIAL MEDIA Getting Read

61. RSS FEEDS Getting Read

62. GUEST BLOGGING Getting Read

63. EXAMPLES OF A GOOD BLOG

64. COPYBLOGGER HUBSPOT Examples of a good blog

65. ENTERPRISE ASSET MANAGEMENT 101 THE ENTREPRENEUR’S ADVISOR Examples of a good blog

66. BLOGGING PLATFORMS

67. WORDPRESS

68. HUBSPOT

69. THERE IS NO EASY BUTTON

70. Questions