1. Internet Ads Boom, But TV and Papers Lag Mike Ramill Erin Keller Elizabeth Jahns

2. What is it? Email Side Bars Search Engines Banners Pop-Ups Pop-In Layers Websites

3. Online Advertising Growing in popularity Allows businesses to reach more people Cost effective More convient to customers Increasing with new technologies

4. Growing in Popularity Overall ad spending in the U.S. rose 4.1% last year to $149.6 billion Internet advertising spending grew 17.3% to $9.8 billion last year Rose by 34% to $16.8 billion if you include paid search advertising 2005 held prior record at 30% growth ($12.5 billion) Highest Internet Advertising ever recorded

5. Internet Advertising Guidelines Interactive Advertising Bureau (IBA) Establish guidelines for member organizations that set minimum acceptable standards for protecting the privacy of online users. IBA Pop-Up Guidelines IBA Email Guidelines IBA AD guidelines

6. The TV Marketplace Network TV Ad spending increased only 2.5% totaling $22.9 billion Cable Network Ad spending increased only 3.4% totaling $16.7 billion Ads on syndicated shows Remained virtually flat at $4.2 billion Spot TV ads Climbed 10.4% to $17.2 billion Spanish-language TV saw a boost from World Cup advertising, up 13.9% to $4.3 billion this past year

7. Other Advertising Magazine Marketplace Spending rose only 3.8% to $29.8 billion Radio Advertising Grew at an even slower pace at 0.3% to $11.1 billion Newspaper Advertising Fell 2.4% to $28 billion Local print editions took the largest hit, down 3.3% to $24.1 billion

8. Companies Advertising Less Half of advertisers cut their budgets Spending among top 10 advertisers fell by 2.3% General Motors Down 23.7 % Daimler Chrysler Down 16.5% Johnson and Johnson Down 18.3%

9. Outlook Spending on traditional advertising is going to decrease

10. Resources http://www.forbes.com/digitalentertainment/2007/03/13/internet-advertising-newspaper-tech- media-cx_lr_0313ads.html http://www.internetnews.com/stats/article.php/3664366