1. 1 Creative Industries, Innovation and the City Creativity, Culture, Innovation – Looking for new Links Bernd Hartmann, City of Stuttgart – Brussels, 8.9.10

2. 1. Creative Industries and the City

3. 3 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Creativity – Everybody‘s talking about

4. 4 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Why is it important? Industry sector with high growth and employment potential Industry sector which constantly generates new ideas Driver for traditional industries (by design, etc.) Important for a future-oriented positioning of cities (creative city marketing)

5. 5 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Cities and Creative Industries : 3 Types of CI Policy

6. 2. Stuttgart and the Creative Industries

7. 7 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Stuttgart - At a glance Europe’s largest automotive cluster Germany’s leading export region Highest proportion of R&D personnel among employees in Germany More than 4 mio. Inhabitants in the metropolitan region 170 nationalities 120 languages spoken in Stuttgart

8. 8 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Creative Industries in Stuttgart Ranking of Creative Industries in Stuttgart by number of companies 1. Architecture (1.006) 2. Advertising (715) 3. Creative, artistic or entertaining occupations (705) 4. Engineering (Design) (514) 5. Software (413) 6. Design (269) 7. Publishing (215) 8. Trade with creative products (212) 9. Film and Music (159) 10. Libraries, Archives, Museums (27) 11. Broadcasting (19) Ranking of Creative Industries in Stuttgart by number of employees 1. Publishing (4.284) 2. Software (3.883) 3. Advertising (2.431) 4. Architecture (2.325) 5. Creative, artistic or entertaining occupations (2.270) 6. Broadcasting (1.747) 7. Trade with creative products (667) 8. Film and Music (474) 9. Design (121) N.A.: Engineering (Design) and Libraries, archives, museums >> 4.254 companies & 22.236 employees in the Creative Industries in Stuttgart

9. 9 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Industry structure of the City of Stuttgart

10. 3. Services for Creative Entrepreneurs in Stuttgart (= What we do)

11. 11 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Existing Creative Industries Support Measures Germany + EU State of Baden-Württemberg City + Region

12. 12 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Support Model for Creative Industries of the City of Stuttgart Start-up seminars Office space brokering Start-up consulting Services for the Creative Industries Innovation & Cooperation Workshops Navigation City of Stuttgart External Services Events + Networking

13. 13 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Profile of Creative Companies we are Dealing with FROHLOCKE mainly small sized companies or freelancers many young companies and start-ups companies from different branches (architecture, design, media, communication, advertising,...)

14. 14 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Main issues of the creative companies we are dealing with finding financing sources and funding opportunities finding adequate workspaces finding clients finding partners FROHLOCKE

15. 15 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Events and Networking Matchmaking „Wirtschaft trifft Kreative“ (Business meets Creativity) Week of Creative Industries „Kreativraum Stuttgart“ Business Breakfast for Creative Entrepreneurs Etc.

16. 16 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Social Media XING-Group „Kreativwirtschaft Stuttgart“ (since 8/2009) www.xing.com/net/stuttgartkreativ 340 members Mitglieder Twitter channel „stgt_kreativ“ (since 10/2009) twitter.com/stgt_kreativ 675 Follower

17. 17 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Creative Spaces Brokering of office space Support of innovative forms of work, e.g. Coworking Spaces

18. 18 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Innovation and Collaboration Workshop Series Target group 10-15 creative entrepreneurs from all branches Goal Strengthen entrepreneurial core competences Networking amongst each other New ideas, new products, new clients, new markets Workshop profile 4 intensive workshops Individual business breakfasts Homework and study

19. 19 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 European Project „ECCE INNOVATION“ ECCE INNOVATION: – Developing Economic Clusters of Cultural and Creative Enterprises in the Innovation Process” Aim: to boost the innovation capacity of creative industries to develop new markets Duration: 1.1.2009 – 31.12.2011 Issues: New markets, new products, new services Public sector Access to finance Cooperation with universities and R&D

20. 20 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Partners

21. 21 Bernd Hartmann: Stuttgart – Creativity, Culture, Innovation – Brussels, September 8th, 2010 Thank you very much for your attention! Bernd Hartmann, City of Stuttgart – Bernd.Hartmann@stuttgart.de