1. The Adventures of @DMC_Julian: How A Hospital System Uses Social Media Julian Bond Social Media Manager Detroit Medical Center – Social Media Team

2. @Julian_Bond = @DMC_Julian

3. DMC hospital system made up of eight different hospitals Using Social Media regularly for the last 3 – 4 years Have almost 20,000 total combined “Followers & “Likes”” from our DMC Facebook/Twitter pages (counting individual hospitals & main DMC pages) Over 1 Million Views on our DMC YouTube page since 2007 Intro to DMC Social Media

4. EMERY KING VIDEO LIBRARY

7. MY SPACE

8. FACEBOOK & TWITTER

9. Introducing @DMC_Julian & The DMC Social Media Team

10. “Making Medical Education & Health Fun”

11. Live Surgery/Doctor Chats Birmingham Hip daVinci Robotic Surgery Doctor Chats on Various Topics (i.e. H1N1 Flu Prevention)

12. ‘9/9/09 Baby Race’ Radio Contest Radio promotion with Channel 955 Mojo In the Morning

13. Mixing Humor with Messaging =

15. “The Highlights of the DMC”

16. www.flickr.com/dmc_heals

17. People of DMC

18. Special Appearances

19. Live Tweeting Events

21. Boosting Employee Morale www.youtube.com/DetroitMedicalCenter

23. Our DMC Handwashing “ICU-2” Dance Video (filmed at $0 cost with FlipCam use by internal staff) was released on YouTube with no press release and resulted in the video being featured one evening on local Ch.7 WXYZ News, which had a media value of $24k with over 153k impressions No Press Release Required

24. “Telling a Patient’s Story” www.youtube.com/DetroitMedicalCenter

26. Recording the story via FlipCam www.youtube.com/DetroitMedicalCenter

27. News Coverage Followed Afterwards…

29. Live “Tweeting” at a Wedding

30. Live Tweeting at a Wedding

31. http://www.youtube.com/rehabinstitute#p/a/u/0/6-AwqJGmh6k

32. From YouTube to “The Today Show” RIM’s “Walk for Love” YouTube video series (filmed at $0 cost with FlipCam use by internal staff) has over 60k views since Feb 2011 and around 2 million total impressions from the Twitter and Facebook pages of local and national media who followed the story; has amounted to over $20k in referrals from patients who found out about DMC thru videos

33. THE END

34. Questions? CONTACT INFO Twitter @DMC_Julian -AND- @DMC_Heals YouTube www.youtube.com/detroitmedicalcenter Website www.dmc.org Flickr www.flickr.com/DMC_heals Facebook www.facebook.com/DMCheals