1. 1 IMPLEMENTING POLITICAL STRATEGIES Picking a Political Strategy Depends not only on the Payoff but also on your Ability to Carry it off

2. 2 Implementation Measures Communication and Public AdvocacyCommunication and Public Advocacy TestimonyTestimony LobbyingLobbying Electoral SupportElectoral Support Grassroots ActivitiesGrassroots Activities Coalition BuildingCoalition Building Political EntrepreneurshipPolitical Entrepreneurship Judicial StrategiesJudicial Strategies

3. 3 Communication and Public Advocacy Communicating to the Elected Officials and the Public through the MediaCommunicating to the Elected Officials and the Public through the Media –Get the Media’s Attention »advertising –Frame the Message –Convey the Message Drawbacks: Costly, Weak on Closure

4. 4 Public Testimony before Legislative Committees, Administrative Agencies, & Courts Advantages: Full presentation of your case, including evidence & evaluation of policy alternatives, including your predictions of consequences, your policy prescription DIRECTLY TO DECISION MAKERS Advantages: Full presentation of your case, including evidence & evaluation of policy alternatives, including your predictions of consequences, your policy prescription DIRECTLY TO DECISION MAKERS Drawbacks: X examination, other sides, zingers Drawbacks: X examination, other sides, zingers

5. 5 Lobbying (A) Provision of Private Information to Government Officials Decision Facilitating vs. Decision Influencing Information Information about policy consequences that are of interest to the DM Information about policy consequences that are of interest to the DM Information about the contingent actions to be taken by LO that are of interest to the DM Information about the contingent actions to be taken by LO that are of interest to the DM e.g.., support, opposition, etc. Tactical and strategic information and advice Tactical and strategic information and advice e.g.., vote trading, bundling, etc.

6. 6 Lobbying (B) Access Access –Reputation (CEOs are usually better than paid Lobbyists, but then their time is also usually more costly) –Personal relationships TimingTiming Internal/Government AlliesInternal/Government Allies

7. 7 How to Get Access Electoral Support (Campaign Contributions)Electoral Support (Campaign Contributions) Peak Associations, Trade Associations (PACs)Peak Associations, Trade Associations (PACs) Grassroots Campaigns (shareholders, employees & communities, suppliers, customers)Grassroots Campaigns (shareholders, employees & communities, suppliers, customers) Mobilization of whole rent chainMobilization of whole rent chain

8. 8