1. 1© Copyright 2010 EMC Corporation. All rights reserved. Top 5 Reasons to Deploy Virtualized Microsoft Applications on EMC’s VNX Storage Platforms Jim Cordes Microsoft Infrastructure Architect Commercial Solutions Advisory Group EMC Corporation

2. 2© Copyright 2010 EMC Corporation. All rights reserved.  Consolidation  Create economies of scale through standardization  Reduce IT costs  Deliver innovation  Enable flexibility  Ease of use  Information access Business Requirements vs. Resource Reality DELIVERINGREDUCING Organizations need a flexible IT environment that supports both dimensions Today’s IT Challenge—The Balancing Act : “Cost-Cutting” vs. “Responsiveness”

3. 3© Copyright 2010 EMC Corporation. All rights reserved. Shifting Storage Practices Virtual servers need virtualization optimized storage RAID Group 1 RAID Group 2 RAID Group 3 Homogenous Clients Server(s) 123

4. 4© Copyright 2010 EMC Corporation. All rights reserved. Microsoft Application Challenges VIRTUALIZATION INTEGRATION PERFORMANCE MANAGEMENT STORAGE GROWTH / PROVISIONING NETWORK UTILIZATION / BACKUP WINDOWS DISASTER RECOVERY

5. 5© Copyright 2010 EMC Corporation. All rights reserved. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery Virtualization Integration

6. 6© Copyright 2010 EMC Corporation. All rights reserved. Storage Admin Database Admin SharePoint Admin Log into UniSphere5m Create Data LUN–100 GB3m Create Log LUN–10 GB3m Add LUNs to Storage Group3m 14m Rescan storage in Device Manager5m Rescan disks in Disk Management5m Identify correct physical disks to LUNs10m Create partitions, format @ 64 kb blocks5m Mount drive letters2m Create database in correct place/collation10m Pre-grow data file and log file5m 56m Connect to central admin5m Create web application (if required–typically not) 10m Manage Content DBs5m Create Content Database in SP, pointing to new SQL DB 10m 86m 86 min EMC Storage Integrator Open SharePoint Farm0.5m Enumerate Farm and associated storage3m Start ESI SharePoint Provisioning wizard; provide input4m Create and prepare Data LUN/Disk–100 GB2m Create and Prepare Log LUN/Disk–10 GB2m Create Content Database ( 15 M initial size)0.5m Pre-grow data file and log file5m Create web application2m Refresh Farm1m 20m 20 min Remember, this traditional approach requires three administrators who may work in different departments. So there is a cross-department dependency, which would have an associated lead time.

7. 7© Copyright 2010 EMC Corporation. All rights reserved. EMC Storage Integrator (ESI) Providing Simplified Management for Windows Storage provisioning for Windows Servers Application-aware storage provisioning Windows MMC based Agent-less architecture Supports VMAX, VNX, VNXe, CX4, and NS series (Block and file!) Easy-to-use MMC Snap-ins for the Server/Application Admin

8. 8© Copyright 2010 EMC Corporation. All rights reserved. Leverage Existing Management Tools Example: EMC integration with Microsoft System Center– Virtual Machine Manager (VMM)

9. 9© Copyright 2010 EMC Corporation. All rights reserved. EMC Unified Storage Optimized for Virtual Environments Virtualization Optimized Full integration and virtualization support SQL – SharePoint – Exchange Virtual VMware and Hyper-V centric management Automated Data Management (FAST VP) Intelligent Multipathing & Load balancing Advanced PowerShell Cmdlet toolset How is EMC Virtualization Optimized? Full support for Hyper-V platforms Typical Storage No Optimization Limited server virtualization support. Limited Capabilities SQL – SharePoint – Exchange Virtual

10. 10© Copyright 2010 EMC Corporation. All rights reserved. VMware vStorage APIs for Array Integration (VAAI) Intelligent offload of storage function to array Accelerates VM deployment, clone, snapshot, and Storage VMotion Included with all EMC platforms to improve the speed of common VMware tasks VAAI

11. 11© Copyright 2010 EMC Corporation. All rights reserved. Leverage Management Dashboards Example: Instant insight with Unisphere Navigate all common tasks through an easy-to-use dashboard View detailed reports of how resources are being used Visually drill down to individual components Enlist community help when solving problems

12. 12© Copyright 2010 EMC Corporation. All rights reserved. Example: Virtualized Sharepoint Server Managing Binary Large Objects (BLOBs) Solution Components: –Windows 2008 R2 Server with Hyper-V in a Microsoft Failover Cluster for High- Availability –EMC VNX5300 storing Sharepoint databases, index files, snapshots, Hyper-V VHDs and BLOB storage –MetaLogix StoragePoint software to schedule and move BLOB content as it ages to more cost effective storage. Benefits: –Moved 92% of aged data from primary databases to higher capacity storage. –Increased useable capacity without impacting performance. –Simplified management by virtualizing Sharepoint and Metalogix servers with Microsoft Hyper-V

13. 13© Copyright 2010 EMC Corporation. All rights reserved. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

14. 14© Copyright 2010 EMC Corporation. All rights reserved. Maintain Performance in a Virtual World Older approaches are inefficient for virtualized workloads Poor utilization Flash Better utilization… but $$$ Aggregating Mechanical Drives Using a lot of spindles for IOPS results in low capacity utilization Flash Drives Flash drives are faster than mechanical disks – but expensive Striped Short stroked & striped

15. 15© Copyright 2010 EMC Corporation. All rights reserved. Self-optimizing storage pools Self-optimizing storage pools Solution: Automatic Data Optimization Gain the benefits of Flash without the cost with FAST VP Storage pool 5% Flash 95% Disk Data All data activity is constantly tracked High activity data moved to Flash Low activity to low cost disk Applications now enjoy lowest response time possible for data Best Utilization Balance Performance and Capacity Inactive Data Active Data Fully Automated Storage Tiering For Virtual Pools FAST VP

16. 16© Copyright 2010 EMC Corporation. All rights reserved. Save Time with FAST VP Set-it-and-forget-it performance optimization EMC Proven: “Tuning Storage for SQL OLTP” report Perform “set-it-and-forget-it” tuning for application workloads like SQL OLTP in 80% less time

17. 17© Copyright 2010 EMC Corporation. All rights reserved. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

18. 18© Copyright 2010 EMC Corporation. All rights reserved. 3-Times More Cost Effective Gain 3X more storage with VNX capacity efficiency EFFICIENCY 3X more efficient FAST Suite File Deduplication & Compression Thin Provisioning Classic Provisioning

19. 19© Copyright 2010 EMC Corporation. All rights reserved. EMC Unified Storage Virtual Provisioning Instead, only allocate space when data is created, written, and pay as you grow with EMC Virtual Provisioning 5000 Exchange users x 1GB Mailboxes 5 TB Dynamic Capacity Provisioning Increase storage utilization and buy as little as 1/5 th the storage Traditional Storage In a DAS world, IT shops overbuy capacity 5000 Exchange users x 5GB Mailboxes 25 TB Full/Over-Provisioned

20. 20© Copyright 2010 EMC Corporation. All rights reserved. http://www.emc.com/collateral/hardware/white- papers/h7337-exchange-unified-cisco-hyper-v-wp.pdf Virtualized Exchange 2010 Design Guide Solution Components Cisco UCS B200 servers hosting 32,000 Exchange 2010 mailboxes Replication provided by native Exchange Database Availability Groups (DAG) Virtualization of all Exchange roles using Microsoft Hyper-V Exchange Thin Provisioning LUNS provided by EMC unified storage

21. 21© Copyright 2010 EMC Corporation. All rights reserved. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

22. 22© Copyright 2010 EMC Corporation. All rights reserved. Significant points in time Any point in time Yesterday Daily backup Snapshots RecoverPoint Daily backup Snapshot MidnightNow Daily recovery points—from tape or disk More frequent disk-based recovery points 24 hours Granular Recovery for Microsoft Apps Database checkpoint Pre-app patch Post-app patch Database checkpoint Quarterly close Any user- configurable event Any point in time Significant point in time All recovery points

23. 23© Copyright 2010 EMC Corporation. All rights reserved. Protect Applications and Data Exchange and SQL Server integration Dynamic synchronous and asynchronous replication Lower bandwidth costs with integrated WAN deduplication DVR-like recovery of replicated data to any point in time Support federated and clustered applications with automated failover Integrated operational and disaster recovery Protect Microsoft Applications across Hyper-V or VMware Virtual Environments EMC RecoverPoint for Microsoft CRR: remote protection CLR: concurrent local and remote protection CDP: local protection

24. 24© Copyright 2010 EMC Corporation. All rights reserved. EMC Replication Manager Replica 1 Replica 2 Replica 3 Replica 4 Replication Manager discovers and automates mounting, dismounting, scheduling, and expiration of disk-based storage copies for backup and repurposing ROLES-BASED Empower end users, DBAs, report teams, analytics teams. Exchange SQL Server SharePoint Oracle

25. 25© Copyright 2010 EMC Corporation. All rights reserved. Exchange Item Recovery Easy drag and drop for Exchange and Sharepoint Replica 1 Replica 2 Replica 3 Replica 4

26. 26© Copyright 2010 EMC Corporation. All rights reserved. VNX Data Protection: It’s All About the Apps Unified replication with the VNX Total Protection/Efficiency Pack Local and remote data recovery with DVR-like roll- back Restore individual or multiple virtual machines with a single click End-to-end visibility–analyses and reporting Define and enforce custom RPOs and SLAs across virtual infrastructure Automated failover and failback Integrated software suites Proven reference architectures

27. 27© Copyright 2010 EMC Corporation. All rights reserved. Meeting Application Challenges Why EMC VNX Storage for Virtualized Microsoft Applications Virtualization Integration Performance Management Storage Growth/Provisioning Network Utilization/Backup Windows Disaster Recovery

28. 28© Copyright 2010 EMC Corporation. All rights reserved. Disaster Recovery Challenges Business Continuity can be Complex SAN Bandwidth Distance Infrastructure Application- consistency Response time RPO? & RTO? DR Testing

29. 29© Copyright 2010 EMC Corporation. All rights reserved. Simple Recovery with RecoverPoint/SE Directly meets your top DR challenges Protect all applications one way: Standardize for simplicity RPO Flexibility: Dynamic Synchronous and Asynchronous Replication Recover Instantly: Point-in-time roll- back Supports any SAN Infrastructure: Fibre Channel or iSCSI Storage Microsoft Application Consistency: Built in VDI and VSS Integration DR Testing: R/W in two sites! Management Interface Built-into Unisphere Reduce bandwidth and usage up to 90%with built-in dedupe!

30. 30© Copyright 2010 EMC Corporation. All rights reserved. Site B RecoverPoint/Cluster Enabler Stretch Your Microsoft Clusters across the world If Site A or Server A fails, the application can be restarted manually or automatically on Site B Integrated with Microsoft Clusters –Automatic site failover –Windows Server 2003: 2 nodes/site –Windows Server 2008: 8 nodes/site –Hyper-V: 8 child partitions Requirements –400 ms. max latency asynchronous –4 ms. max latency synchronous Site A RecoverPoint File Share Witness Adds Disaster Recovery to High Availability Clusters

31. 31© Copyright 2010 EMC Corporation. All rights reserved. Meeting Application Challenges Why now? And where do I start? IT BUDGET DILEMMA 72% Maintain 28% Invest Source: Fortune 100 customers.

32. 32© Copyright 2010 EMC Corporation. All rights reserved. Journey to the Private Cloud 15% 30% 50% 85% IT PRODUCTIONBUSINESS PRODUCTIONIT AS A SERVICE 95% Gold Platinum Percent Virtualized Run IT as a BusinessDevelopment, Test, and IT-Owned applications Mission-critical applications

33. 33© Copyright 2010 EMC Corporation. All rights reserved. Beginning the Journey…Where to Start Analyze, assess, and plan –Find opportunities for consolidation –Ensure workloads will be a fit Use Microsoft Assessment and Planning (MAP) toolkit –Identify hardware for virtualization using Hyper-V –Detailed assessment for server utilization and recommendations for server consolidation VMware Capacity Planner is another valuable tool 15% 30% IT PRODUCTION Percent Virtualized Development, Test, and IT-Owned applications

34. 34© Copyright 2010 EMC Corporation. All rights reserved. Exchange 2010 Key Learnings Proven mailbox server design –Use a building-block, modular approach –Predictable performance for all mailbox servers Validated performance –Test results show that the VNX5700 storage array is an excellent platform to house 1GB, 2GB, 5GB, even 20GB Exchange 2010 mailboxes EMC FAST Cache for Online-Mode Exchange 2010 –Can be considered when I/O is the driving factor for spindle requirements and not space –Can increase Exchange I/Os performance on VNX platform with large capacity drives (NL-SAS) –Should also be considered as a global cache on the VNX platform and shared with other applications—not just Exchange

35. 35© Copyright 2010 EMC Corporation. All rights reserved. Virtualizing SharePoint Hyper-V with Failover clustering of all servers MetaLogix StoragePoint moved 92% of aged content to cost-effective disks Tiered data on a single SAN to service all workloads Increased usable capacity without impacting performance

36. 36© Copyright 2010 EMC Corporation. All rights reserved. Infrastructure Optimized for Virtualization Seamless virtualization experience and acceleration Virtual server administrator Storage administrator VAAI* offload vCenter Server integration EMC Unisphere Less net I/O More VMs Faster response 10X Manage storage and VM resources in unison Control offload functions and integrated replication Manage storage and VM resources in unison Control offload functions and integrated replication * VAAI = VMware vStorage APIs for Array Integration

37. 37© Copyright 2010 EMC Corporation. All rights reserved. EMC VNX for Virtualized Applications High availability for virtual environments –Five-9s (99.999 percent) availability Ease of management –Easy to use tools with wizards for VMware and Hyper-V Flexible –NAS, FC, FCoE, and iSCSI I/O –Tiered storage for high performance AND high capacity–Flash, SAS, and NL-SAS –Fully Automated Storage Tiering (FAST) with ability to dynamically adjust to changing performance requirements Integrated data protection –Local and remote backup of physical and virtual servers VNX5700 Virtual Machines Hyper-V Host Servers Management Server Enterprise network Enterprise servers

38. 38© Copyright 2010 EMC Corporation. All rights reserved. See This For Yourself Demos at Microsoft Technology Centers Strategy Briefings Architecture Design Sessions Proof of Concepts Available Demos* –Exchange, SQL, SharePoint –Performance/Scalability –Automated Storage Tiering –Replication Manager and Snapshot Backup/Restore –RecoverPoint/Cluster Enabler * Contact your EMC Rep/Partner for locations

39. 39© Copyright 2010 EMC Corporation. All rights reserved. Thank You! For more information, we invite you to review: Window to the Private Cloud, showcasing blogs from many of EMC’s Microsoft Specialists: http://windowtotheprivatecloud.comhttp://windowtotheprivatecloud.com Top 5 Reasons Why Customers Deploy Microsoft Exchange Server on EMC Unifier Storage - http://www.emc.com/collateral/software/15-min- guide/h8533-vnx-exchange-uni-stor-top-5.pdfhttp://www.emc.com/collateral/software/15-min- guide/h8533-vnx-exchange-uni-stor-top-5.pdf Top 5 Reasons Why Customers Deploy Microsoft SQL Server on EMC Unifier Storage - http://www.emc.com/collateral/software/solution- overview/h7468-ms-sql-top5-so.pdf/http://www.emc.com/collateral/software/solution- overview/h7468-ms-sql-top5-so.pdf/

40. 40© Copyright 2010 EMC Corporation. All rights reserved. THANK YOU