1. Cause Marketing Do Consumers buy it? Who is taking advantage of it?

2. Cause Marketing Defined Choosing a Cause that reaches your target market Linking your brand to the Cause Working to make your brand synonymous with the cause (Vise versa)

3. Cause Marketers

4. Do We Buy It? - 92% of consumers think it is important for companies to contribute to Non-Profit Organizations -78% of adults said they would be more likely to buy a product associated with a cause they care about -76% of consumers have taken part in at least one cause related marketing campaign

5. Do We Buy It? American Express -1983 first Cause marketing campaign -Donating 1 cent from every use of the card to charity increasing card usage 28% and new users increased 17% McDonalds -1994 Cause related CD increases sales 5%

6. Do We Buy It? Coca Cola -1997 -15 cents from each case of coke Sold at Wal-mart -Donated to MADD -6 week promotion -Coke sales in those stores increased 490%

7. Thank You