2. Oracle Information Architecture George Demarest Senior Director Technology Product Marketing

3. Agenda  Introduction – Why Architecture?  Oracle Information Architecture Overview (OIA)  Role of ISVs with OIA – Opportunities in Architecture – Oracle Value Proposition – Next Steps

4. “We will never have a culture of our own until we have an architecture of our own” – Frank Lloyd Wright

5. Gartner Research November 2003 “ ” Senior business executives and IS managers must understand that enterprise architecture is essential to the success of modern business strategies.

6. Without an Architecture …

7. Strategic Challenges for the CIO  Develop a long-term IT Plan – Keep funding consistent and predictable  Create a Unifying Technology Platform – Simplified, consolidated data model  Cultivate a High-Functioning IT Culture – Establish accountability, performance targets, visibility with the senior management team

8. Oracle Information Architecture Development Framework Information Access Business Processes Data Hub Grid Infrastructure Enterprise Management Oracle On Demand

9. Personalized access to information, applications and people, in context. Unified view of all information. Information Access Oracle Information Architecture Information Access Business Processes Data Hub Grid Infrastructure

10. Information Access Components  From Any Device  Using Any Type of Collaboration  In Context  With All Your Data Web Portal Wireless Desktop PDAVoice Business Intelligence Transaction Processing Content Management Transactions, Files, Text, Multimedia… E-mail Voicemail File Sharing InstantMessaging Web Conferencing

11. Seamless Collaboration Oracle Architecture Current Systems Integrated Managed by End User Calendar E-Mail Files Voice Mail Web Meetings Business Apps

12. Unified View of All Information IntellectualAssets Transactions BusinessIntelligence Collaboration

13. Integrated business flows and intelligence Increase business velocity while reducing compliance and integration burden Business Processes Oracle Information Architecture Information Access Business Processes Data Hub Grid Infrastructure

14. Business Process Components Service-Oriented Applications Develop Market Sell Order Plan Procure Make Fulfill Service Maintain HR Finance Projects Integrated Business Intelligence CustomLegacy3 rd PartyWeb Service Open Integration Services

15. Example: Service Oriented Applications  Coordinated business processes  Manage complete business flows Sales Lead/Oppty MarketingCampaignCreditCheck Audit & ComplianceFinancialApplicationsService

16. Example: Integrated Business Intelligence BankingApplications Service Sales Lead/Oppty Audit & ComplianceFinancialManagement MarketingCampaign

17. BankingApplications Service ComplianceFinancialApplications MarketingCampaign Sales Lead/Oppty Example: Integrated Business Intelligence

18. BankingApplications Service Audit & Compliance MarketingCampaign Sales Lead/Oppty FinancialApplications Example: Integrated Business Intelligence

19. Example: Open Integration Services  Common tools and services for all integration needs Sales Lead/Oppty MarketingCampaignBankingApplications Audit & ComplianceFinancialApplicationsService MarketingCampaign Outsource B2B Integration CreditCheck Web Service Web Services Service Homegrown Enterprise Application Integration

20. Data Hub Create standard business definitions – customers, products, employees – for all applications. Acts as single source of truth. Oracle Information Architecture Information Access Business Processes Data Hub Grid Infrastructure

21. Data Hub Components Data Synchronization & Cleansing Standard, Global Business Definitions Operational Databases Data Warehouses Legacy Systems Applications

22. Sales Leads Call Center Example: Who Is My Customer? Legacy App Web Store “Customer”

23. Sales Leads Call Center Example: Who Is My Customer? Legacy App Web Store 4 Versions of Customer “Truth” ?

24. Sales Leads Call Center Data Quality Services Integration Services Example: With Customer Data Hub Customer Data Hub Legacy App Web Store

25. Sales Leads Call Center Data Quality Services Integration Services Customer Data Hub Legacy App Web Store Consensus Example: With Customer Data Hub

26. Sales Leads Call Center Data Quality Services Integration Services Example: With Customer Data Hub Customer Data Hub Legacy App Web Store Consensus Cleansing

27. Sales Leads Call Center Data Quality Services Integration Services Example: With Customer Data Hub Customer Data Hub Legacy AppWeb Store Consensus Cleansing Synchronization

28. Coordinated use of many small servers acting as one large computer. Grid Infrastructure Oracle Information Architecture Power on demand. Reliable. Secure. Information Access Business Processes Data Hub Grid Infrastructure

29. Grid Infrastructure Components Grid Control Storage Databases Application Servers

30. Example: In December  Order Entry maxes out processing orders  Financials is idling below capacity Order EntryFinancials

31. Example: In January  Order Entry drops off from season high  Financials maxes out on year end close Order EntryFinancials

32. Example: With Grid Computing  Load balance based on a policy to optimize around both of these peak load conditions Order Entry & Financials

33. ISV Opportunities in Architecture  Oracle and the Executive Committee  Horizontal and Industry focused activities  Stronger customer perception of strategic partnership

34. ISV Opportunities in Architecture  Build on Oracle 10g – Applications are “Grid” enabled – Leverage the power of business process integration – Provide seamless end user access  Use Data Hub as Application Foundation – Data integration to E-Business Suite – Built in integration services to 3 rd Party and Legacy Applications  Horizontal and Industry Solutions – Work with Oracle to provide complete solutions to our joint customers  Map out your solution in the Oracle ecosystem – Leverage the network of SIs and Resellers to reach new markets

35. Oracle’s Unique Value Proposition  Breadth of technology and best practice vision  E-Business heritage  Extensive track record with large scale installations and architectures  Market tested data model, data management techniques and interoperability

36. Building an Architectural Blueprint

37. Consolidated Information Architecture Low ROI ROI & TCO Enterprise Data Hub Global Business Processes Ubiquitous Information Access Grid Technology Infrastructure Identifying OIA Critical Path Projects & Initiatives have impacts across ALL OIA tiers Architecting All 4 Tiers:

38. Consolidated Information Architecture ROI & TCO OIA Enablement BusinessProcesses Access EnterpriseData TechnologyInfrastructure Data Business Process Information Access Technology Infrastructure Enterprise Data Design GlobalProcessDesign (eg. Demand to Fulfillment)BusinessProcessInt’gn EnterprisePortalKnowledgeManagement Upgrade/Port to RAC for Targeted Databases High Availability Consolidate H/W (production) Enterprise Data WarehouseGlobalSharedServicesGlobalProcessExecution Balanced Scorecard & Daily Bus Intel. CurrentProcessDefinitions Identify Data StoresSingleSign-onDesign Consolidated Management Enterprise Data HubProcessManufacturing Consolidate H/W (backup) CRM Example OIA Critical Path

39. Next Steps  Visit our RoundTable to learn more : Wednesday at 11  Not a member of OPN : Join at http://partner.oracle.comhttp://partner.oracle.com  Watch for announcements on OPN for opportunities to participate in OIA activities – Trade events – Webcasts – Future announcements  Position your offering with OIA in Solution Catalog  Industry ISVs: help build industry blueprints  Horizontal ISVs: map out interoperability with OIA