1. TARGET MTV Sabrina Peduto, Andrea Mitchell, Dave Berall, Deven Smith, Gil Sena

2. Project Goals w Examine Youth Spending Power w Examine MTV w Propose Change

3. Youth Spending Power w The Current population for Americans ages 10-24 is 60 million w According to RevenueToday.com that age range has $250 billion to spend

4. Spending Power of the College Age Group w American’s ages 18-24 had $122 billion dollars in spending power in 2004 w What do they spend that money on? $3 billion a year on movies, DVDs, music and video games w Where does the money come from? 75% of college students have jobs

5. MTV w One of the largest networks on the planet! w Reaches more than 480 million households in 179 different countries. w There are 89 million domestic subscriber households w Is the #1 24 hour ad supported cable network among 12-34 year olds.

6. MTV Business w MTV’s total advertising revenue for 2006 was more than $1.4 billion w Viacom, who owns MTV Networks, total revenue for 2006 was $11.4 billion, the gross profit was $5.4 billion w MTV was named the “World’s Most Valuable Media Brand” in 2005 for the 6th year in a row

7. MTV on Campus MTV Networks purchased the College Television Network in 2002 and changed it to MTVU It targets 18-24 year olds It is found on 740 college campuses and reached 6.5 million students At UMASS the 11,000 students who live on campus pay about $1 million a year for telecommunications and receive a standard package which includes MTVU

8. What’s on MTV? w Robert McChesney explains “Everything on MTV is a commercial” w Basically superficial and commercialized “reality” shows w Production cost is very cheap

9. What Can We Ask For? w Youth in America contribute a lot of money to the market place. w Companies who compete for that business are likely to advertise on MTV w MTV makes a great deal of money from advertising, which in essence is coming from youth

10. SO…. w WE SHOULD DEMAND THAT MTV PRODUCE PROGRAMING THAT BENEFITS AND REPRESENTS THE YOUNG PEOPLE WHO ARE FINANCING THEM!

11. Sources w Revenuetoday.com w Viacom.com w The PBS Frontline Documentary Merchants of Cool w Harrisinteractive.com w Google Finance