1. Tourism and Recreation in Vermont Promoting Conservation and Sustainable Development Lisa C. Chase Natural Resources Specialist, UVM Extension Director, Vermont Tourism Data CenterMarch 13, 2009

2. Logic Model Source: University of Wisconsin Extension website. Accessed: April 18, 2008. http://www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html

3. Situation Recreation and tourism in Vermont have a long history of contributing to the economy, influencing the culture of local communities, and impacting the natural environment. Although many communities are quick to embrace tourism for its perceived economic benefits, tourism development can result in negative social and environmental impacts and inequitable distribution of economic benefits.

4. Outputs Activities Agritourism Support in the Northeast Recreation on Private Lands Vermont Travel Industry Conference National Extension Tourism Conference Economic Impacts of the Northern Forest Canoe Trail Sustainable Transportation for Tourism

6. Source: USDA National Agricultural Statistics Service 2007 Census Direct Sales

7. MA=9, CT=13, VT=17, ME=23, NH=25, RI=42 Source: USDA National Agricultural Statistics Service 2007 Census Direct Sales by State

8. VT=1, ME=3, NH=4, CT=5, MA=12, RI=14 Source: USDA National Agricultural Statistics Service 2007 Census Direct Sales by State Direct Sales Per Capita

9. Direct Sales & Agritourism

10. RI=3, NH=8, CT=9, MA=10, VT=16, ME=19 Source: USDA National Agricultural Statistics Service 2007 Census Percentage of Farms

11. US County ranking: Addison Co. ranked 28 th Chittenden Co. ranked 105 th Windsor Co. ranked 129 th Rutland Co. ranked 153 rd Windham Co. ranked 154th 2007 Census of Agriculture Combined Direct Sales and Agritourism Income by County Source: USDA National Agricultural Statistics Service 2007 Census County Breakdown

12. Inputs USDA SARE grant Extension faculty Extension staff Partners (VF!A) Collaborators

13. Outputs Participation Farmers Woodland owners Tourism and recreation businesses Extension colleagues and collaborators

14. Outputs Activities 1. Agritourism training modules are developed 2. 700 farm operators participate in workshops in the Northeast 3. 140 farm operators receive technical assistance 4. Publications include scholarly journal articles and mass media outreach.

15. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

16. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

17. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

18. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

19. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

20. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

21. Outcomes Outcomes - Short Term - Learning Agritourism workshop 2/9/09

22. Outcomes Outcomes – Medium Term Agritourism project 140 farmers will take actions that help them: (1) start a new agritourism venture; (2) improve an existing venture; or (3) decide not to begin a venture based on business analysis.

23. Outcomes Outcomes – Medium Term Agritourism project

24. Outcomes Outcomes – Medium Term Agritourism project

25. Outcomes Outcomes – Medium Term Agritourism project

26. Outcomes Outcomes – Medium Term Agritourism project “Will increase being available to schools and organizations.” “Sell membership to farm club.” “Maple tours for the off-season.” “Pairing and tasting events.” “Green Hotel certification.” “Customer satisfaction survey.” “Value added products.”

27. Outcomes Outcomes – Long Term Agritourism project 70 farmers that have adopted new agritourism practices report improved farm viability

28. Next Steps Follow-up survey Regional collaboration Complementary grants