1. HFID FALL 2010 - ROCK ME AMADEUS FINAL PRESENTATION FRANCESCO BALESTRA | MEGAN ELSENBECK | CLAIRE MCLEOD | COLDEN ROULEAU OPTIMIZING SIMPLICITY DECEMBER 7, 2010

2. introgoalspersonasscenariosdesignlessonsredesigning an interface for a multi-purpose office printer

3. introgoalspersonasscenariosdesignlessons MAKE IT SIMPLE  design an interface accessible to everyone, regardless of background  reduce frustration and improve efficiency of user experience  meet user needs, values and goals

4. introgoalspersonasscenariosdesignlessons DISCOVER USERS David Horne “cautious office veteran” Melissa Ferguson “the professional intermediate” Chris Hughes “the inexperienced technologist”

5. office experience printer experience technological ability “cautious office veteran”“the professional intermediate” “the inexperienced technologist” LOWHIGH introgoalspersonasscenariosdesignlessons DISCOVER USERS

6. introgoalspersonasscenariosdesignlessons FUNCTIONS CAN OVERLOAD Collating Staples (none, 1 or 2) 1->1 sided 1->2 sided 1->2, rotate side 2 2->2 sided 2->2, rotate side 2 2->1 sided 2->1 sided, rotate side 2 Reduce/Enlarge Paper Tray Selection Image Quality (Photo/Text) Lighten/Darken Background Suppression Halftone Copy Transparencies Booklet Creation Multi-Up Invert Image Covers Annotation Pagination Job Assembly Store Job Settings ID Card Copy To CC Bcc Edit Subject (Scan from a Xerox WorkCentre) 1 sided 2 sided Photo Text Photo and Text Image Quality (Sharing, High Quality Printing, OCR, Archival Record) Lighten/Darken Contrast Sharpness Edge Erase Resolution File Size Document Name Message Body File Format Build Job Reply To Settings copyemail Collating Staples 1->1 sided 1->2 sided 2->2 sided 2->1 sided Reduce/Enlarge Paper Tray Selection Lighten/Darken Multi-Up To CC Edit Subject 1 sided 2 sided Lighten/Darken

7. introgoalspersonasscenariosdesignlessons CHOOSE COMMON SCENARIOS 1. emailing a document to yourself 2. copying a 2-sided document in black-and- white and color 3. making stapled, collated copies 4. printing multiple pages on 1 sheet 5. copying to non-standard colored paper

8. introgoalspersonasscenariosdesignlessons ADDRESS TASKS AND NEEDS

9. introgoalspersonasscenariosdesignlessons MERGE DESIGN IDEAS  VISIBILITY preview, status bar  CLARITY simple design, follow users’ language  USABILITY match real world needs (of the majority) avoid function overload

10. introgoalspersonasscenariosdesignlessons DECIDE WHAT’S IMPORTANT  the “did I do it right?” check  don’t make unfamiliar users go on quests for common tasks  make repetitive tasks as simple as possible DEFAULT SCREEN

11. introgoalspersonasscenariosdesignlessons EARLY PROTOTYPE

12. introgoalspersonasscenariosdesignlessons GUIDE THE USER too many options = bad give users only what they need blend early design ideas early prototype – not quite right. need for a cohesive design that can most effectively guide user to perform the tasks they need

13. introgoalspersonasscenariosdesignlessons REDESIGN  CONSISTENCY function interaction, button placement  COMMUNICATION use sizing, placement, color, etc to guide user  EFFICIENCY match expectations, eliminate redundancy

14. introgoalspersonasscenariosdesignlessons CONSIDER + IMPLEMENT CHANGES

15. introgoalspersonasscenariosdesignlessons DEMO

16. introgoalspersonasscenariosdesignlessons  serve a specific, defined purpose (that matches user needs)  be SIMPLE and easy to use  instead of providing unlimited options, guide the user to the options they need IT’S ONLY A TOOL