1. Haiti - A 100 Million Potential Market? --- Patrick Guilbaud (UVA SEAS-SIE) TCC315 Presentation…

2. Haiti – a 100 Million Potential Market 2/27/2003 2 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. AGENDA Introduction Haiti & Tier-4 Marketing A Quick Historical Overview P-Au-Prince, Haiti Key Issues Examples A Plethora of Opportunities & Options Wrap-Up

3. Haiti – a 100 Million Potential Market 2/27/2003 3 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Introduction  General View Of The Research That I am Involved With: Social & Environmental Systems.  Some Over-arching Goals & Personal Reasons For Tackling The Problem That’s Under Consideration.  Haiti - The Focus Of My Research.

4. Haiti – a 100 Million Potential Market 2/27/2003 4 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Tier-4 Marketing Starter 1. Opportunities 2. Market Size 3. What are Risks 4. Cultural Issues 5. Long-Term vs. Short Term 6. Human & Environmental Impacts 7. Other Issues: Political, Monetary etc.

5. Haiti – a 100 Million Potential Market 2/27/2003 5 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Quick Historical Overview Pre Columbian – Up to 1492 Colonization – Up to 1804 Post Independence – 1804 – Present Some Well-Known Haitians (Or Not so-well-known) – Toussaint L’Ouverture (Liberated Saint Domingue from France & Spanish) – John James Audubon (Nature – Ecology) – Jean-Baptiste Du Point Du Sable (Chicago)

6. Haiti – a 100 Million Potential Market 2/27/2003 6 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Haiti – Quick Stats Geography: 10,700 sq miles ~Size of Maryland Very Mountainous Population : 8.1M; 65%:35% Rural: Urban Split; Cap: P-Au-P (2.3M) Economy: Per Capita Inc: $300; Below Poverty 75%;GDP:$9.2B; Ext. Debt:$1B Mortality Rate & Life Expectancy: ~100/1000 Deaths / Live Birth; 56 years… Other Major Cities & Populations: Cap-Haitian (100K); Gonaives, Jacmel, Les Cayes, Port-de-Paix, Saint-Marc, Jeremie (50K) Languages: Creole: 100%, French: <30%, Eng. & Span. <10%

7. Haiti – a 100 Million Potential Market 2/27/2003 7 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Key Issues for the Country Human & Health – Food - Malnutrition – Water - Untreated – Sanitation - Poor Municipal Services – Medical - Tropical Diseases – Education - Literacy rate low Environmental – Deforestation - causing poor nutrition – Transportation - Bad roads – Population density - High Unemployment General – Political Instability - Risks

8. Haiti – a 100 Million Potential Market 2/27/2003 8 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. P-Au-Prince, Haiti A. Size of the Capital City (1/3 of pop.) B. Historical Perspectives (Pearl of the Antilles) C. Population Growth (Cite Soleil) * Emigration (US) D. Problems ( Slums & Un-employment )

9. Haiti – a 100 Million Potential Market 2/27/2003 9 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Examples of Problems

10. Haiti – a 100 Million Potential Market 2/27/2003 10 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Examples of Problems (Cnt’d)

11. Haiti – a 100 Million Potential Market 2/27/2003 11 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Community Solutions

12. Haiti – a 100 Million Potential Market 2/27/2003 12 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Some Plusses & Opportunities 1. Tropical Weather & Rich History – General Tourism 2. Small Manufacturing - Market Potential Beyond Haiti 3. Proximity - Close to the US + Strong Base of Expatriates in the US & Canada 4. High Unemployment - Eager Labor Force 5. General Exports – Tropical Fruits, Coffee, Cocoa, Vanilla etc. 6. Imports: All Basic Services – Food, Agricultural, Medical & Sanitation Services 7. Cultural - Well-developed small crafts industry - Musical Instrument, Painting, Baskets etc.., 8. Natural Beauty - Eco-tourism (Audubon connection with Haiti) 9. Other – Friendly People

13. Haiti – a 100 Million Potential Market 2/27/2003 13 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. 1) Thinking Outside of the Box for True Market Sizing Haiti - Second Wave of Revolution In the Americas (Business) + West Indies – Haiti as a barometer of the region + West Africa – French Language other Shared Customs + Other Countries (South America – Bolivar ties with Haiti etc…) 2) Method Partnerships – Risk Sharing Local Development – Sensitivity to local culture issues 3) Approach Social Entrepreneurship – Human Development Cheap Labor – Short Term Look A Plethora of Opportunities and Options

14. Haiti – a 100 Million Potential Market 2/27/2003 14 Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being. Wrap-Up Questions, Ideas, Discussions, & Suggestions