1. Moretti Elia

2. Cesare Paciotti born in in Civitanova Marche in 1956. He was the son of Cecilia and Giuseppe Paciotti who were the owners Of a crafts shoefactory where he soon realised he loved footwears. After having attended the Dams university in Bologna and after many Journeys in Europe and America he inhereted his parents shoefactory. HISTORY 1980 1980 Cesare Paciotti is the president of the shoefactory and he decides to create his first collection with the brand Cesare Paciotti. His collaboration with her sister Paola is a great success. Paola’s management and Cesare’s creativity give life to one of the most quality and elegant collection in Italy. In this period he starts to collaborate with famous italian brands like Versace, Gigli and Roberto Cavalli. 1990 Cesare Paciotti decides to launch a woman collection which is another success enabling to propose, after some season, a bag line,suit cases, hats, rucksacks with his single brand. 1998 Cesare Paciotti is well-known in Italy and Europe and now he can afford another line:glasses by Cesare Paciotti.This line perfectly reflects the image and the philosophy of this brand. 2002 It’s time for new collection “Paciotti 4US”. This griffe takes part at WSA International in Los Angeles. In this famous exhibition he also shows a bag line handkerchief shaped named “Ebe”. 2003 The Tecnology Institute of Museum of New York fashion celebrates Paciotti’s shoes. 2005 Paciotti has a new line: 4US jewels. It proposes elegant objects for all the tastes and necessites keepping evident his brand: the “stab”.

3. BRAND Cesare Paciotti brand is soon defined as one of the best examples of Italian crafts taste where quality and elegance are perfectly combined to a contemporary idea. A BRAND IS A SYMBOL THAT DISTINGUISHES A PRODUCT MADE BY ONE FIRM FROM THE OTHER.

4. An important target of Cesare Paciotti is the line Paciotti 4US. It deals with a unisex line dedicated to the sport and to free time. This line inspired the new clothes collection sold in the best shops in all the world.

5. ADVERTISING N Nowadays Cesare Paciotti products are advertised in magazines, television, posters,cinema’s spot, internet ( www.cesarepaciotti.it). www.cesarepaciotti.it For C.Paciotti brand advertising is a good means to encounter the right people at the right time.Through advertising people know the originally of Cesare Paciotti’s creations and famous people wear them as sign of originality, big impact and revolution.

6. . Some examples………. (Cesare Paciotti,advertising in GQ)

12. ORGANISATION In 2007 the Paciotti s.p.a has more than 500 workers distributed in the main factory, in commercial offices in Milan, New York and single branded boutiques. All of them depend on main factory. Paciotti s.p.a has 8 factories in Italy and a net of boutiques in francising in our country. The aim of Paciotti s.p.a is to land in all over the world. Paciotti s.p.a is a limited company (limited company is formed by a minimum of 2 shareholders called investors who shares in the company. Any profits made by the company are divided among the shareholders in proportion to what they have invested)

13. COMPETITION Chinese competition: Made in Italy shoes are deeply suffering from cheap chinese production. Chinese people are able to produce at low cost shoes similar to italian foot wears. Naturally the quality is different,but their low cost is a strong appeal for a lot of people who decide to buy chinese product. The main threat of chinese competition for Cesare Paciotti is the imitation.

14. QUALITY TODAY IT MEANS DURABILITY, REIALABITY IMPLIES VALUE OF MONEY AND IT ALSO CONCERNS WITH QUALITY OF SERVICE. Despite Chinese competition quality is still important for people who love durability and reliability. Ceasare Paciotti group is known in the world of fashion for its quality and its line includes shoes,jewels and bag for men and women all characterised by high quality.

15. Shoes MAN:MAN: manline has got a very precise working.Man can choose both classical style and trendy style with odd and very fashionable colours in different materials such as crocodile,python and calf. Paciotti’s mocassine is completly ”rebuilt”and it is comfortable and romantic.

19. WOMEN:WOMEN: women, who love travelling, who want to be completly free, choose Paciotti’s shoes. It is a sports line which recalls choose Paciotti’s shoes. It is a sports line which recalls comfort. Even high heeled shoes are more comfortable than comfort. Even high heeled shoes are more comfortable than other shoes. Paciotti generally proposes classical colours other shoes. Paciotti generally proposes classical colours to let the woman be refined contemporary and free. to let the woman be refined contemporary and free.

26. BAGS This line includes both classical and trendy bags. It is a “couture” bag collection full of provocation through an unusual choice of materials and proportions to reach the will of freedom that woman feels.

28. Glasses Paciotti proposes very elegant glasses with unusual shapes to reach a high quality collection where design and practicalness are perfectly combined.

30. JEWELS This line had a great success as soon as it appared in the market. It includes earrings, necklaces, bracelets. Paciotti has choosen a peculiar object such as the stab and his jewels have odd shapes:

35. LEADERSHIP The first Paciotti’s shop was opened in 1984 in Milan. Nowadays Paciotti has shops all over the world. In general they want to reflect the idea and the philosophy of the firm. They are simple but raserched shops with modern furniture where steel and wood are combined. Europe: Bari,Belgrado,Bologna,Capri,Firenze,Istanbul,Milano, Mosca,Parigi,Riccione,Roma,San Remo,Napoli Stati Uniti:Beverly Hills,New York Far East: Busan(Korea),Seoul Medio Oriente: Al Ain,Doha,Dubai

37. ETHICS PRINCIPLES: Creativity and Quality Continuity and Innovation Flexibility and Efficency Ethics The consumer’s Central Role

38. THE END ………………THE END