1. RedBox Gets Ready for Online Delivery Michael Luu Brianna Olson Megan Walker November 3, 2010

2. Moving Digital Implementing a new “digital strategy” for 2011 Similar to Netflix and Blockbuster Allow for added convenience Currently offers around 600 titles 28,900 existing kiosks

3. Business Issues Retail Pricing – DVDs currently rent for $1 per night due to no contract fees – Future charges of $4-$6 for streaming digital new releases Convenience of streaming digital may make up for the price change in consumer’s minds

4. Social and Behavioral Issues Watching DVDs is a “shared” experience PC delivery is not so good for such viewing Even when viewing is personal, consumers may be drawn toward the higher quality a TV can offer

5. Ecosystem Issues Consumers must purchase the necessary equipment for streaming digital – X-box – Playstation – Wii This can be costly With a limited library purchasing such equipment might not be cost effective

6. Pros and Cons Pros Convenience Expand RedBox presence in the industry Cons Cost – Set Up – Rentals Limited DVD titles Competition – Netflix – Blockbuster

7. Sources Kim, Gary. (2010, November 1). Redbox Gets Ready for Online Delivery. Retrieved November 1, 2010, from http://iptv.tmcnet.com/topics/iptv/articles/112970- redbox-gets-ready-online-delivery.htm