1. Presentation Sweden

2. Some graphic production companies

3. TetraPak Crane Currency

4. The graphic sector

5. Number of employees Number of companies 0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 >100

6. How many employees in Sweden? Reporters, writers, photographers, AD, Production, white and blue collars Distribution The graphic sector Prepress operators Printers Bookbinders Sales White collars Executives 25 000 11 000

7. Competences (except basics) Enviromental thinking Production planning Some companies only hire people with higher education(Strålfors)

8. Printing techniques

9. Strengths All the value chain actors are represented at a significant level. A complete range of services covering all requirements due to the presence of all technologies and processes. A dense and reactive network of small companies responding to niche requirements or local needs. A globally modern and efficient production tool. Weaknesses Average size too small and divided. Most businesses are family owned, have a weak financial structure. Overcapacity and low capacity utilization rate. Most of the companies have poor inter- national experience. Opportunities Several differentiation strategies are possible… Development of multimedia technologies… Threats Growing presence of third country printers in the European markets. Relocation of customers’ activities in emerging countries… Ongoing intense price war within EU and the difficulty of building sustainable and qualitative differentiation. Digital artefacts SWOT-analysis

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12. Trends - Digital Print "Looking at printing technologies there is a clear trend that digital print will take market shares in relationship to conventional printing like offset. Generally the circulation is decreasing, but the jobs are increasing, which speaks in favour of digital print." Maria Blomgren, The Swedish Graphic Companies' Federation

13. Trends - Business models "There is an ongoing trend towards becoming full service suppliers, meaning taking care of several parts of the clients communication. We have some larger member companies that have gone from being pure printing houses to supplying all types of communication services." Maria Blomgren, The Swedish Graphic Companies' Federation

14. Thank you! σας ευχαριστούμε! Kiitos! Danke! Tack!