1. What You Really Need to Know about Game Development & Publishing Neal Robison ATI Research

2. What We’ll Talk About Who Is ATI? Game Dev Process The Business Side of Games Latest Issues in Development & Publishing Questions

3. Who Is ATI?

4. ATI: World Leader In Visual Processing GPUs & Workstation Graphics #1 GPU Supplier #1 Notebook Supplier Handheld #2 Media Co-Processor Supplier Shipping in Over 35 Phones Game Consoles Xbox 360 Ninteno Revolution & Gamecube Integrated Graphics #1 3rd Party Supplier Digital TV #1 DTV Silicon Supplier

5. Game Development Process

6. Sources for Game Ideas Game Developers Dedicated Game Designers Employees of Game Publishers Film/ TV/ Music

7. First...The Players Game Developers Game Publishers Retailers Gaming/Consumer Press Platform Holders: Sony, MS & Nintendo

8. Software Licensing What’s A 3rd Party 1st Party vs. 3rd Party Why Can’t Just Anyone Make Games? Console vs. PC

9. Console vs. PC vs. Films Typical Production Timeline

10. Stages of Development

11. Stages of Development: Concept Define Game Concept Define Core Game Features Find/Assign Developer Estimate Budget & Due Date

12. Concept: Van Helsing

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15. Concept: Van Helsing Video removed

16. Prototype or 1st Playable GDD & TDD = “The Bibles” Production Budget & Detailed Schedule Submit Concept to Sony, etc. Working Prototype, with Game Mechanics Focus Test

17. Prototype: Red Ninja

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19. Red Ninja - Finished Version Video removed

20. Stages of Development: Alpha Feature Complete “Localization” Begins Focus Test Play Testing Marketing Continues

21. Alpha: Crash Bandicoot

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23. Stages of Development: Beta Polish, Polish, Polish Game Balancing Localization Continues Demo Versions

24. Stages: Final/GMC/Gold The Game is “Done” Testing, Testing, Testing Intense Pressure Submit to Sony Manufacturing Timing

25. Ghost Recon 3: Advanced Warfighter Video removed

26. Ghost Recon 3: Advanced Warfighter Video removed

27. Stages : Post-Mortem Analysis of PR, Marketing Analysis of Production, Source Code Archive All Assets Kick-off the Sequel!

28. The Business of Games

29. First...The Players Game Developers Game Publishers Retailers Platform Holders

30. Game Business Game DevelopersGame Publishers Actual Game US $4-10 Million

31. Game Business Game Publishers Sony, Nintendo Microsoft US $7/unit Invent Game System + Marketing

32. Game Business Game PublishersRetailers Finished Product Wholesale Price US $32/unit

33. Game Business RetailersConsumers Finished Product Retail Price US $49.99

34. Who Makes the $$$? Developers Get millions from Game Publisher Huge fixed & variable costs Most fun, most pressure Dependent on Publishers Exceptions?

35. Who Makes the $$$? Publishers Get $32/unit from Retailers Pours out millions to develop product Sales & Marketing costs Inventory management & “returns”

36. Who Makes the $$$? Retailers Get approx. $17/unit Remember cost of store Marketing costs Some help from Publishers on inventory Hot vs. Not

37. Who Makes the $$$? Platform Holders Get $7/unit licensing fee R&D Cost to create system, including anti-pirating costs Marketing system to consumers 1st Party games

38. Issues in Game Development & Publishing

39. Development & Publishing Issues Advertising In-Game Cost To Develop for Next-Gen Systems U.S. & Canadian Legislation Restricting Games Lack of Originality

40. Questions?