1. Car Manufacturing for the Future Solutions for Mobility in the 21st Century Jan. 6 - 17, 2003

2. 2Dr. Ulix Göttsch, RTC/A Concentration of car manufacturers: 6-10 manufacturers (1980: 29 manufacturers) Traditional markets USA, Europe, Asia saturated „Emerging Markets“ are the main growth potential Even the traditional markets are becoming a sum of niche markets  Manufacturers are able to satisfy demand of smaller volumes of customized products  Vehicles developed to regional demands become feasible Motivation

3. 3Dr. Ulix Göttsch, RTC/A Regional Differences Differences in Customer Values Environmental Concerns Safety Concerns Technology Friendliness Importance of Status/Prestige Importance of Utility Estetics Complexity of Operation Regional Differences Speed Limits Traffic Congestion Regional Laws (Taxation, Environment) Local Content Requirements

4. 4Dr. Ulix Göttsch, RTC/A Regional Differences Cost Factors COST Insurance Gas Purchase Price Tax Engine Size hp mpg Weight Size Emissions

5. 5Dr. Ulix Göttsch, RTC/A One Car for the World? Could there be a “world car”? One that satisfies the demands of all markets? A world car would be produced in extremely high quantities and thus be available at a very attractive price! What could this car look like? Would it “adaptable” to different markets?  modular construction  regional option packages Would it fit into different market segments in different countries?  basic transportation vs. status symbol

6. 6Dr. Ulix Göttsch, RTC/A Portfolio of International Cars Should there be a “European Car”, an “American Car”, an “Asian Car”? World markets have economic, ecological and cultural differences. What would the regional cars look like to address these differences? What would be their respective qualities, construction, features, etc. ? Design a model program for a globally operating car manufacturer.