1. FRAMEWORK FOR ENTERPRISE STRATEGY DEVELOPMENT (Steyn & Niemann, Euprera Milan, 2008)

2. Social and Environmental Responsibility Social and Environmental Sustainability Enterprise Governance Enterprise risk governance Non-financial risk e.g. reputation risk Enterprise relationship governance: Stakeholders with political & influencer stake Inward communication Enterprise Strategy ------------------------------------ Non-Financial Goals STRATEGIC ROLE OF PUBLIC RELATIONS

3. Economic Responsibility Economic sustainability Corporate Governance Corporate risk governance Strategic/operational/financial risk etc. Corporate relationship governance: Stakeholders with equity and economic stake Inward/outward communication Corporate Strategy --------------------------------------- Financial / Growth Goals SUPPORT ROLE OF PUBLIC RELATIONS