1. Colorado Center for Astrodynamics Research The University of Colorado 1 Demand Survey/Fortune 500 Analysis ESIL-01

2. Colorado Center for Astrodynamics Research The University of Colorado 2 Demand Demand is what you buy. Where do you spend money now? How much do you spend on space? Are there needs or opportunities that space could satisfy?

3. Colorado Center for Astrodynamics Research The University of Colorado 3 Activity Part 1 Where do you spend money? –Monthly and yearly estimates –Normalize –Evaluate

4. Colorado Center for Astrodynamics Research The University of Colorado 4 Budget Draft estimates for where you spend money every month/year –For example: rent, cell phone bill, internet bill, cable bill, taxes, car payment, travel costs (gas, airfare, etc.), electric/gas, food, beverages, etc… –Normal these with total income

5. Colorado Center for Astrodynamics Research The University of Colorado 5 How much of this goes to space? DirecTV = ~2% of total bill Cable = ~1% of total bill Taxes = 0.18% total GPS Device/New phone = ~$2.00 Others?

6. Colorado Center for Astrodynamics Research The University of Colorado 6 Example ExpensePaymentSpace Component Cell phone1002.00 – one time investment Rent7500 Internet700 Taxes5500.99 Food/Beverage6000

7. Colorado Center for Astrodynamics Research The University of Colorado 7 Budget Estimate what you spend on general categories –Vacations, entertainment, transportation, energy, communications –Normalize

8. Colorado Center for Astrodynamics Research The University of Colorado 8 Example CategoryTotal/yearPercentage Vacation250010 Entertainment22509 Communication (phone+internet) 20408.16 Housing912036.48 …

9. Colorado Center for Astrodynamics Research The University of Colorado 9 Space Business Opportunities? Tourism –Based on your previous numbers: How much would you have to make to afford a suborbital flight ($200k) in a single year? If you didn’t go on vacation for 2 years? 5 years? How much would you have to make to afford an orbital flight ($20M) in a single year? If you didn’t go on vacation for 2 years? 5 years?

10. Colorado Center for Astrodynamics Research The University of Colorado 10 Example ActivityDuration of SavingsYearly income required Suborbital 1 year2,000,000 2 years1,000,000 5 years400,000 Orbital 1 year200,000,000 2 years100,000,000 5 years40,000,000

11. Colorado Center for Astrodynamics Research The University of Colorado 11 Markets

12. Colorado Center for Astrodynamics Research The University of Colorado 12 Fortune 500 Rank of the top 500 U.S. corporations ranked by their gross revenue after adjustments Where in the list is the first aerospace and defense company? Who is it?

13. Colorado Center for Astrodynamics Research The University of Colorado 13 Top 20 CompanyRevenue ($ millions)Profits ($ millions) Wal-Mart421,849.016,389.0 Exxon Mobil354,674.030,460.0 Chevron196,337.019,024.0 ConocoPhillips 184,966.011,358.0 Fannie Mae 153,825.0-14,014.0 General Electric 151,628.011,644.0 Berkshire Hathaway 136,185.012,967.0 General Motors 135,592.06,172.0 Bank of America 134,194.0-2,238.0 Ford Motors 128,954.06,561.0 Hewlett-Packard 126,033.08,761.0 AT&T 124,629.019,864.0

14. Colorado Center for Astrodynamics Research The University of Colorado 14 Aerospace & Defense CompanyF500 RankRevenueProfits Boeing3664,306.03,307.0 United Tech.4454,326.04,373.0 LMCO5246,890.02,926.0 Northrop Grumman72 34,757.02,053.0 Honeywell Intl.8133,370.02,022.0 General Dynamics8632,466.02,624.0 Raytheon104 25,183.01,840.0 L-3 Communications15915,680.0955.0 ITT217 11,155.0798.0 Textron23310,525.086.0 Goodrich337 6,966.9578.7 Precision Castparts409 5,539.6921.8 Alliant Techsystems4724,807.7278.7 Rockwell Collins478 4,665.0561.0

15. Colorado Center for Astrodynamics Research The University of Colorado 15 Economic Activity Business is about delivering basic needs Companies thrive on making life easier Even transformational companies are just solving our everyday needs differently –The light bulb - in place of a better gas torch –The internet instead of quicker mail delivery –The cell phone instead of better answering machines Even innovation is based in a basic need

16. Colorado Center for Astrodynamics Research The University of Colorado 16 Consider… How might space play a role in making our lives easier in the future? What current demand forces may increase given appropriate space based innovation? Commercial space demand is a new driver of technology in space –Traditionally it is driven by government needs –How do commercial needs differ?