1. Cyber Community Impact on Socialization September 2009

2. The Web Revolution The internet has impacted our day to day lives like no other medium Allowed us to communicate easily Eliminates geographical borders Accessibility Fragmented interests Share – one to many Information “Super Highway” Wealth of information is easily available Professional and user generated Everyone can have an opinion

3. Google “I’ll Google It” One of the most recognizable brands in the world that has turned a noun into a verb Core business is managing information Text Images Video Maps On-demand information Easy to use, quick results and direct to the source More granular than any other medium

4. More. Faster. Different. Latest generation of students have grown up on the web Technology has led to a generation that can easily multi-task A new dialect has been created to communicate lol, omg, ttyl, omw, txt, np, nuff, tho, u, :) Anonymity has changed the entire dynamics of communication No longer held accountable for actions when ‘hiding behind the keyboard’

5. ‘Always on’ mentality has built unique habits Individuals are able to access ANYTHING at ANYTIME Destination media is no longer the norm Immediacy is more important than quality Accessibility to information should have no restrictions Everything has been free I Want It Now!

6. Social Networking Social Network Demographics Comscore – May 2009 - % of Unique Visitors Average of Facebook, MySpace, Nexopia, Twitter, YouTube MaleFemale Total49.5%50.5% 2-17 yr.11.8% 18-24 yr.7.7%7.2% 25-34 yr.7.7%8.3% 35-44 yr.9.2%9.4% 45-54 yr.7.4%8.3% 55-64 yr.3.4% Region Atlantic6.2% Quebec16.5% Ontario38.9% Prairies22.3% BC16.1% Children Yes47% No53% HHI IncomeFemale $15K-$25K11% $25K-$40K14% $40K-$60K22% $60K-$75K14% $75K-$100K19% $100K +20% MySpace skews 14yr. to 30yr. Facebook skews 18yr. to 34yr. Nexopia skews 14yr. to 20yr. Twitter skews 17yr. to 34yr. YouTube skews 18yr. to 34yr.

7. Social Networking Social Network Activity eMarketer – November 2008

8. Social Networking Face to face communication is verbal and small groups Digital interaction is through words, photos, videos, mapping and more Mass distribution allows a one to many conversation with a click Multiple people can interact (i.e. comments, sharing)

9. Social Networking People and content discovery Like-minded people can come together to share and interact Support infrastructure is created without geographical boundaries Users can contribute to the group and/or reap the benefits of the group Never ending resources in terms of people and content

10. User Generated Content Canadians have access to the tools to create high quality content Channels exist for mass distribution and contribution Distribution channels reach larger audiences than traditional media 91% of online Canadians use “Conversational Media” 76% of online Americans use “Conversational Media” Approximately 44% of internet users are generating content Video – 40% Blogs – 58% Wikis – 36%

11. Professional media outlets are looking to users to report on major events Highlighting user contributions means immediate credibility for citizen journalism Major events Madrid Train Bombings 9/11 Southeast Asia Tsunami User Generated Content Citizen journalism has created a major paradigm shift More sources, more perspectives, more opinions from multiple sources Research for multiple opinions

12. Mobile and geo-location will add a new dimension to socialization Social networking will increase its presence on mobile One to many will be easier on mobile Transport your information Future Socialization Social networks will become more niche eliminating millions of conversations Networks based on locality will bring neighbours together Relevant groups will increase usage and shift paradigm of communication

13. Cyber Community Impact on Socialization September 2009