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Kristen’s Cookies Applying what you’ve learned so far…
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Quick Service Restaurant Process times per order: Taking Order → Food Prep → Drink Prep ( 5 minutes) (6 minutes) (1 minute) ProcessTime/jobThroughput rate (jobs/hour) Order5 min Food Prep6 min Drink Prep1 min Overall
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2 order takers and 3 food preparers Order Taker Food Prep Drink Prep Cycle Time? Throughput rate?
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Service Processes BA 339
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Services... Process and “product” are inseparable Marketing and sales often tightly integrated Customer often part of the process Performance metrics can be harder to define Nevertheless: Focus and process choices / trade-offs still apply
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Degree of Customer Contact Low Contact “off-line” Can locate for efficiency Can smooth out the workload High Contact “on-line” Can locate for easy access Flexibility to respond to customers Harder to manage
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Service-System Design Matrix Mail contact Face-to-face loose specs Face-to-face tight specs Phone Contact Face-to-face total customization LowMediumHigh Low High Low Degree of customer/server contact Internet & on-site technology Sales Opportunity Production Efficiency
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Classifying Services “Front Room” versus “Back Room” Back room – what the customer does not see Managed for efficiency and Productivity Front room – what the customer can see Managed for flexibility and customer service
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What is it? (Front or Back room) What is the performance objective? Restaurant kitchen Call-in Center Kinko’s copy center Airline reservations Jet maintenance
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Layout Decision Models Process-layout Usually best for a job shop Distance between steps a measure Product-based layout Usually best for a line operation Cycle time a primary measure
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5 Process Layout What factors might we consider when determining the locations of process areas, or departments?
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5 Product Layout What factors might we consider when determining when to use a product layout?
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